LED lighting companies break the road where the three?

The domestic LED lighting market after four or five years of training, the market matures, the growth rate exceeded expectations, however, due to the large price range, leading to fierce competition in the industry, so the need for a new breakthrough. Many industry experts said that the future of LED lighting companies need to master customized personalized products, intelligent lighting, and open up overseas markets three swords.

1, the mainstream is still to replace the traditional lighting customized market attention

According to statistics, in 2015 the global lighting market reached $82 billion 100 million. Among them, the LED lighting market will reach $25 billion 700 million, the market penetration of 31%. The industry generally believe that the competitive situation of LED is now very tragic, serious price war, slowing growth.

Qin City rich bright lighting Guo Chun general manager said, although now LED industry competition, the growth rate slowed down, but the mainstream in the next few years will still be out of the traditional fluorescent lamp, LED lighting market penetration rate need to be further improved. He said: "intelligent lighting still remain in the stage of research and development, technology needs to mature, LED lighting market share there is still room for improvement, the overall market development space, in intelligent lighting has not really realized before, within the next two years to replace the first fluorescent lamps with better LED products, this is the mainstream. "

According to statistics, in 2012, LED lighting penetration is still less than 3%, and by 2015, the global market penetration has reached 31%, the market growth rate is obvious to people, but it also shows that the LED lighting field in just three years has increased many enterprises to enter the competition, the rapid development of the market.

With the rapid development of the LED industry, LED product homogeneity serious, price war intensified, the product tends to standardization, while the market to concentrate, the lack of competitiveness of the company will gradually be eliminated. Today, consumers for a variety of products demand continues to rise, the traditional products have been difficult to meet the high standards of market demand, therefore, to experience feeling customized service and customization is also gradually on the rise.

The emergence of customized production has changed the traditional mode of production and sales, but also solved the problem of excess production of lighting industry. Ningbo Dongxing electronic Hangzhou Yinchun LED said: "the future is personalized, the development of the world has been customized and personalized, want to develop customized inside this industry to survive. "

But it is worth noting that, in order to realize customization involves the whole industry chain, for example in the lighting industry, the production of lamps is composed of a plurality of parts assembled, including hardware, chip, package, beads and other products. If all customization, it will cost a lot of manpower, so not all companies can be customized.

2, nearly ten billion smart lighting market need to nurture

The traditional field of intelligent transformation now is not what happens, the lighting industry transformation of intelligent lighting has been filed, and the traditional lighting technology giant enterprise cooperation has become a shortcut into intelligent lighting, HUAWEI and OPPLE lighting intelligent Home Furnishing signed a strategic cooperation framework agreement, GE's Current company spent $one hundred million acquisition in wireless communication, smart lighting industry manufacturers DaintreeNetworks; PHILPS hand British Telecom Wo Dafeng (Vodafone), the implementation of remote control of intelligent street lamp and so on, whether domestic or international, major lighting companies, and even other areas of the giants are beginning to enter the smart lighting market.

According to the research firm NanoMarkets statistics, in 2013 the global smart lighting market size of about $1 billion 287 million, although the smart lighting market no outbreak, but in the future, manufacturers actively promote energy-saving trend driven, the market will continue to grow in 2019 up to $8 billion 710 million.

Maxic sales director Zhong Ming said: "the current situation of general lighting market competition is very fierce, so foreign lighting companies are beginning to seek new profit direction, now relatively large in the direction of intelligent lighting, intelligent lighting market outbreak time but no one can say, intelligent lighting to popularity of consumer demand point first to catch secondly, is the price to do ordinary consumers can accept, the intelligent lighting market is up. "

Hengdian group has state lighting Limited by Share Ltd Development Manager Li Chuntai believes that smart lighting in the definition of intelligence is not clear, which is not conducive to the promotion of intelligent lighting. He said: "there are intelligent lamps connected mobile phone APP, this is the intelligent lighting? Intelligent lighting consumers use to belong to the category of intelligent Home Furnishing, which requires intelligent and Home Furnishing together, the definition of intelligent lighting is more broad, first of all we have to determine the definition of intelligent lighting. "

Ai Hua Group Senior Engineer Shi Xiaofan believes that intelligent lighting market outbreak can not act with undue haste, he said: "intelligent lighting very early concern, but now on the market to the real use of intelligent lighting lamps are very scarce, applied to the entire family in the system is less and less, so the development of intelligent lighting technology is a pressing matter of the moment. As the young people now are becoming a new generation of consumers, the market need to slowly develop. "

3, the overseas market continues to expand, lighting companies need to adjust measures to local conditions

China is the world's leading exporter of LED. According to customs statistics show that in 2014 a total of LED2018 billion exports, the export amount of $4 billion 770 million (local LED)