LED lighting companies how to sail overseas?

Introduction: whether it is only the size of listed companies or millions of small family businesses, whether in coastal or inland, the sea has become the lighting enterprises to test the water way, and every enterprise is trying to wade out a suitable way to success to the global market.

Do lighting, if not do export, sorry, you may have out. Statistics show that China's nearly 10000 LED lighting companies, of which nearly 7000 companies involved in the export. It is only the size of listed companies or millions of small family businesses, whether in the coastal or inland sea, has become the lighting enterprises to test the water way, and every enterprise is trying to wade out a suitable way to success to the global market. Overseas lighting market size is gradually expanding.

Statistics show that, 2011-2013, China's exports, including Asia, Europe, North America, Latin America, Africa, Oceania, including the six continents market, exports grew by nearly 50%. 2011 exports of $1 billion 580 million in 2012 to $2 billion 650 million in 2013 to maintain sustained growth, reaching $5 billion 50 million. Although China's exports of LED lighting products show a thriving scene, however, behind the gratifying, but there are various problems.

LED lighting companies how to sail overseas?

In particular, in foreign countries, "made in China" often become synonymous with "cheap". Some foreign businessmen to buy Chinese lighting products, often the price is very low, in their view, as long as the value of the products produced in China is the price. In this regard, the source pointed out that a lot of brand awareness and management of export enterprises is poor, low technology content, profit margins are very limited, the situation is not optimistic. Some foreigners have their brand "MadeinChina" is the low quality of the illusion, there is no exception in the lighting industry.

During this year's Frankfurt exhibition, the Chinese Pavilion enterprises are difficult to get the respect of international business, many Chinese companies have to spend a lot of money in other exhibition hall exhibition. It's really hard to change this idea. From OEM to brand, the illusion of low quality is also placed in front of China's export enterprises an insurmountable gap. According to the reporter's investigation, in nearly 7000 export enterprises, OEM and ODM is still the mainstream, can be carried out overseas to promote their own brands of enterprises are few.