LED lighting design how to attract consumers

Introduction: from ignoring the lighting design, to the design of excessive lighting, only a short period of ten years.

The development of lighting design in China is only twenty years, compared to Europe and the United States, Japan and other developed countries, the industry is relatively weak. But in recent years, with the Olympic Games, Asian Games, World Expo and other high-profile international conference held successfully, and the rapid development of China real estate industry and urbanization, and the rapid ripening in the lighting design industry. From ignoring the lighting design, to the excessive lighting design, only a short period of ten years.

LED lighting design how to attract consumers

Because the domestic lighting design industry in the early development period, a large number of university graduates into the new industry, although it has brought fresh blood and manpower, but domestic and no professional lighting design, lighting designers learn professional photoelectric lighting designer is also very little, more from the arts, architecture and other disciplines to make a transition to lighting design. According to insiders, he also contacted a number of new entrants to the graduates, although these new forces have its unique design concept, and artistic skills, but because of the lack of professional, understanding of the industry is not deep enough, leading to their lighting design over the pursuit of artistic effect, while ignoring the practical problems. Some people, in order to achieve the visual effect and enhance the brightness, blindly with the lamp stack, causing power wasting; there are some design, the use of a large number of high pressure lamp, not only increases the cost, power waste, but also cause the local temperature, bring security risks, may even cause light pollution affect human health.

Lighting design is an art, but also a science. Art for the United States, scientific truth, lighting design requires not only the light and shade, color temperature, primary and secondary, melody of the United States, but also must be able to meet the lighting, electrical, control, energy saving. No professional design, easy to lose, so excessive. Led lighting of the main battlefield, shopping plaza in the city's downtown business district, but not the brighter the better, the better the flower, the lighting design to consider many factors, comprehensive care.

So, after the night shopping plaza how to stand out in many buildings to attract the attention of consumers? How to create a charming and unique outdoor lighting for shopping plaza? The building features of commercial buildings are more prominent, mainly reflected in: the function of diversification, integration, good geographical location, relatively large volume; traffic streamline complex, diverse forms. Therefore, shopping plaza as a standard for commercial buildings, the appearance of the lighting design should pay more attention to the commercial atmosphere, in addition to landscaping and lighting according to the structural characteristics of the building itself, methods and means of lighting can be varied, the appropriate use of dynamic lighting and light color will be more prominent warm atmosphere. The night's performance is very free, is the pursuit of, flowers blooming like a piece of brocade scene of thriving and prosperous The brightness dazzles the eyes.. To create a strong commercial atmosphere.

LED lighting design how to attract consumers

The expression pattern and the technique of expression should be diverse and unconstrained, but also have strong stimulation. But the bright light will affect the surrounding residential, will cause light pollution. In addition, the lighting design of shopping plaza should be considered from many aspects. Stand in the angle of the owners, to creative design in a certain extent, so as to attract people, increase the commercial atmosphere in the region through the lights do add value; from the perspective of professional lighting design, commercial plaza is usually population intensive areas, need to consider many factors, flow guiding, pedestrian safety and standard of illumination control, glare control, color temperature and color collocation, lighting effect and energy saving balance.

Commercial landscape lighting should be high brightness, rich colors, in fact, is a misunderstanding. Practice has proved that too many gorgeous color light and strong dynamic lighting form will bring discomfort and visual perception, the use of color according to the actual situation with the appropriate use, architectural features, people oriented, surrounding environment and other factors in the use of color and lighting solutions given in the best.

Shopping plaza lighting positioning

In today's society, commercial street all over the country, has become a business card of the city's culture, then the positioning and image of commercial street is particularly important. Of course, every city, the location of the street is not imagined, it is a certain investigation, research, analysis to obtain accurate, clear, unique style. In the commercial street lighting design, the need to pay attention to what matters, how to use lighting to reflect its business characteristics and cultural connotations? Commercial pedestrian street is a shopping, food, entertainment, leisure, culture as one of the commercial landscape street, cultural street, leisure street. It is the city's commercial concentration area, a collection of a certain number of shops and markets, so that people can enjoy leisure and entertainment in the purchase of goods. For such a concentrated area of human flow, night lighting is related to all aspects.

Lighting layout of the pedestrian street in addition to meet the lighting function of the most basic, it should render the city belong to different customs in the block specific, or art or petty, or simple or enchanting, or bright or dark, at the same time with the surrounding environment to create a dazzling all blend into one harmonious whole, a city name card.

Positioning clear and accurate, in order to get twice the result with half the effort

The most important thing of the commercial pedestrian street landscape lighting design is to have a clear style positioning, in fact, this also applies to any design. Only positioning accurate and clear, the back of the matter is naturally multiplier. Early Shanghai colony, so it must reflect the pedestrian street of the European culture, now as an international metropolis, but also more into the fashion sense; Beijing is the capital of our country, it is the pedestrian street are all filled with Chinese traditional culture charm, it is called the "old Beijing", perhaps because it contains a number of years to settle down culture.

Of course, every city, the location of the street is not imagined, it is a certain investigation, research, analysis to obtain accurate, clear, unique style.