LED lighting companies: my WeChat two-dimensional code why no one sweep?

Introduction: a lot of LED lighting companies have their own two-dimensional code, or on the brochure, or on the site, or on the terminal image store. The idea is very good, but the reality is cruel, no one is willing to sweep, or sweep the poor people.

Where is the low scan rate?

Image design is not attractive.

In order to attract people to scan your two-dimensional code, visual attractiveness is the first, it can attract customers to pay attention to your two-dimensional code. The content of this design includes the layout of the entire screen, the design of the activities, the relevant benefits, text, etc..

Two, no temptation.

No design for scanning the gift, gifts and bonuses, such as sweep the code you can get a gift, or scan code can be concessions, etc.. There is no gift or benefit, it is difficult to attract consumers to sweep yards. Remember, in the choice of gifts must be special, let a person have a strong interest in scanning code. In short, to give consumers a reason to sweep yards.

Three, no guide.

Only two-dimensional code, but there is no guide to guide and guide shopping, and even on behalf of sweep, but also can not allow consumers to sweep code behavior. People are easy to be affected by the outside world of animals, the staff of a guide or persuasion, will allow consumers to move from the sidelines into action.

Four, no scene.

Only two-dimensional code, no scene, that is not a complete O2O scene, including time, space, purpose, trigger condition, action scan code and jump after the scene, there is no such a complete scene, is unable to attract consumers to scan the code, especially after the scan code action.

Five, no interaction.

This interaction includes live code interaction and late interaction. If the customer does not get valuable information from your public number after the scan, they will also cancel their attention. Therefore, it is also important to retain customers and attract customers, in addition to providing consumers with valuable information and services, but also often interact with them in order to retain customers for a long time.