WeChat marketing into the layout of the main LED lighting channels

With the development of mobile Internet, WeChat mobile Internet era as one of the most convenient means of information communication, has received unprecedented attention. In the LED lighting industry, the channel is often regarded as the equivalent of revenue for the major companies competing to snatch, who can quickly sink channels, snatch channel resources, who will be able to occupy the commanding heights of the terminal market. Thus in this critical period, WeChat and its derivative marketing tools, because of its own characteristics, and has been regarded as a channel to seize the market, the ultimate weapon".

Recently, the Guangdong semiconductor lighting industry joint innovation center hosted the LED lighting industry channel layout analysis and development training will be held in Foshan Luo village new light source base.

In the enterprise channel management predicament and the problems of the South ", Shaw made a detailed analysis: a brand needs to spread to the lifting height, need to enhance the depth of channel power, need to upgrade product width. Enterprises must establish channels according to their own situation, seek truth from facts, to avoid blindly follow the trend.

At the meeting, Pang line around the LED lighting companies how to carry out WeChat marketing made a wonderful interpretation. Pang total analysis, compared with the spread of traditional WeChat website communication, with a large user base, the spread of diversity and low maintenance costs.

WeChat's role in the development of LED lighting companies include:

1, WeChat platform can enhance the interactivity of the brand, enhance brand image.

2, can be used as a good platform for enterprise display.

3, is conducive to enterprise data collection, a better understanding of market changes, in order to better adjust the market strategy.

He also said that with the rapid development of the mobile Internet and the rapid development of the online retail industry, perhaps about to usher in a counter attack, which is the opportunity to O2O mode. Finally, Zhao Xiaoming, President of the Shenzhen LED Industry Association for the future trend of LED lighting channels described in detail. For the future of LED lighting channels, Zhao president gives a few suggestions: such as the integrity of the closed-loop design (pre-sale, sale, after sale), the need for the realization of the Commonwealth, the information is the most intense demand for real-time transparency.