LED lighting electricity supplier is no longer sewer"

Introduction: with the penetration of the Internet on people's lives, just as the electricity supplier in the past the traditional manufacturing enterprises with little or no sales channel has changed, it has lots of advantages, the electricity supplier has become the main channel of essential production and circulation enterprises.

Electricity supplier is no longer a sewer, but become the main channel of production enterprises and distribution enterprises. April 14th, during the 2014 Beijing Lighting Fair organized by the lighting business and the electricity supplier dealer road forum, spokesman Che Hongliang gives the above conclusions.

Che Hongliang believes that with the Internet penetration of people's lives, just as the electricity supplier in the past the traditional manufacturing enterprises with little or no sales channel has changed, it has lots of advantages, the electricity supplier has become the main channel of essential production and circulation enterprises. As a representative of third party e-commerce platform, the car loud model is not suitable for self admitted self mode production enterprises, enterprises need to have more in-depth understanding of e-commerce, and the investment and the long training period, this stage is concerned, is not suitable for enterprises. Therefore, enterprises can make full use of the third party service platform to get through the product online and offline sales.

Although the identity of the current manufacturing enterprises are not suitable for self built electronic business platform, but the third party platform can really play a significant role in promoting sales, companies are not so optimistic. "The rules of the game are very important. "From Tianjin Liu Wei told reporters that the company has set up shop in Taobao, but the effect is not good, do not know oneself to Internet technology and high platform investment costs are restricting enterprises to increase efforts in electricity barrier.

LED lighting electricity supplier is no longer sewer"

This includes business platform do not understand the rules of the game, there is no performance in the brand and financial strength of Small and micro businesses, because of their weak, it is difficult to get the network platform from the site of preferential measures and helping promote natural effect also nanjinrenyi. Therefore, for Small and micro businesses how to use the third party service platform for the establishment of the online channel, Liu Wei attributed to the talent first, and if you can get the website on the "rules of the game" advice, or permission to help enterprises faster into online sales channels. Liu Wei also told reporters that a data, and in 2014 the new Tmall signed a contract, there are 1000 chose to quit. The effect is not obvious, the promotion expenses is high is the main reason for withdrawal.

Ding Jianhua from Zhejiang, also expressed the enterprise sales model in the third party service platform concerns, "the biggest problem is to put things on the Internet, that is doing business, the dissemination of information as a transaction. Therefore, Ding Jianhua suggested that the small and medium-sized enterprises currently involved in net sales, can make full use of new media such as micro-blog, WeChat and other media brand communication process, through the establishment of the circle of fans and members, looking for demand, and clear product positioning, and ultimately find customers. In addition, Ding Jianhua also said that for the lack of offline delivery capacity and failed to find the online and offline channel synergies lighting companies, even on the line, it is difficult to receive good sales results. Whether the future of the company to maintain the previous network sales growth, worrying. Most importantly, the company sales in the third party platform, even if it is done well, but because of the export in the third party website, once cut off the export enterprises, passive as can be imagined.

In fact, whether online or offline, the product is the primary competitiveness.