LED lighting industry: O2O model is feasible?

Guidance: so that products and brands closer to consumers, so that more comprehensive services.

O2O mode (store combination of electronic commerce, industry) a stir, many enterprises dream, through this way to make up for the lack of traditional channels, but I do not know how to start. O2O model as a "green apple", hanging on the branches, want to eat hard enough, but if you really eat, it will be a taste of what? There is no denying that the industry pioneer in the practice of O2O model, but this model is not suitable for every enterprise, some companies can pick up treasure, and some companies pick up a hot potato.

On the surface, the O2O model is very appetizing and envy, OnlinetoOffline, combining online and offline, the electricity supplier and the traditional channels, service experience, assembly and integration into one, has into two long, so, how to balance the interests of the line? In the declining profit margins of the lighting industry, whether there is enough profit to meet the requirements of manufacturers? O2O has achieved success in some industries, can not be denied, but for the added value of lighting industry is relatively low, the service is relatively complicated, the operation is not easy, and exercise is not good, but also arbitrary Marketing - this is not alarmist. O2O why let some enterprises mood.according, one is the business of the crazy competition, profits, is a successful test of some related industries, but the electricity supplier profits or popular, but it has its limitations, the current lighting industry electricity supplier, is still the price to win, low quality common phenomenon, pure electricity supplier companies almost only sell products, it is difficult to talk about the brand; it won the development space to the low price, but the killer but also its weaknesses, it can not be like the same brand, service, experience, research and development into full play, therefore, in the long run, this kind of business enterprise is not long it can only occupy the market competitiveness of enterprises and brand corner, the potential is huge. Of course, at present, the lighting industry brand enterprises is still not mature, except for a few brands, most consumers lack of deep brand influence, therefore, with lighting brands increasingly mature, the development of the electricity supplier will return to reason.

LED lighting industry: O2O model is feasible?

But there is no doubt that in the LED lighting industry, the electricity supplier is a meat and potatoes. But this is also a relative to the meat and potatoes, some of the traditional channels of lighting companies, the meat and potatoes could be hot. This is mainly because it is difficult to find the balance of interests, and once pulled low prices, dealers have no incentive to push. And the envy of O2O mode "delicious" and "elusive", as well as the real good store, to the store to get optimization and upgrading, to build the "invincible" terminal, this approach is in fact for the next competition make a foreshadowing. But why do you say that? Because the electronic commerce is rational, traditional channels and electricity supplier channels each have two shares, the price difference will be gradually reduced, when reduced to a reasonable range of 10%, consumers may prefer to go to the store to buy lighting products experience stronger, better service.

Transformation of the marketing channel is a part of the transformation of the enterprise, but also depends on the timing and the specific circumstances of the enterprise, can not be a hot head. In the transformation and upgrading of tide, enterprise and brand under the tree up O2O coveted this "green apple" and linger, as do some of the other links such as the upgrading of products, such as the optimization of business links, make product and brand from consumers closer, make more comprehensive services. O2O mode is a new thing, when his strength is not enough to make the brand of excitement when it might have some time to be mature, picking, is not a bad idea. Do the brand, do it is important to find how to approach the consumer's way, the channel is a channel, but, in fact there is a have homework to do.