LED lighting festival marketing: participate in a cup of soup can create a pot of soup

Introduction: participate in holiday marketing can only be a cup of soup, but can create a holiday to drink the whole pot of soup. In May this year, a special addition to the traditional international labor day, there are 54 youth day, mother's day, etc.. But in May the most busy is not the season, but their marketing master "several big festivals had record sales and good debt.

It is a pity to waste any holiday, but it is a pity that the industry lacks the mind to create a festival, or never thought that it would be a miracle to create a festival. In fact, in this era of the Internet, everything is possible.

Participate in holiday marketing can only be a cup of soup, but the festival can drink the whole pot soup

In May this year, a special addition to the traditional international labor day, there are 54 youth day, mother's day, etc.. But in May the most busy is not the season, but their marketing master "several large festivals groundless and hit a good sales of debt: 5 - 17 5 - 20 chowhound day, day, the first network Pearl Festival, Carnival owners of 5 - 23-25...... The more the United States listed after 5 - 20 - 21 for Thanksgiving Day care...... These days have been plain, from the Internet as a carrier, the business to raise the banner of all the people involved, it became a well-known new festival".

LED lighting festival marketing: participate in a cup of soup can create a pot of soup

The rise of the new festival, the originator is not Taobao. For example, "3. 7" girls' day, in the early years of popular university. But the first large scope for people to accept and take the initiative, the holiday, which also created a marketing myth, but it is set off by the Taobao double 11". This was originally in the University and the rise of the girl's day together "singles day" by taobao.com abruptly reversed for the online shopping festival, and quickly became a massive crowd early in the morning waiting "single brush festival. This is a very interesting thing, in a sense, this era is the idea of doing business with people. The same thing, the general public to see the appearance, but they can see the business opportunities.

In contrast, lighting industry, there are such vision and boldness, and how much? As everyone knows, lighting enterprises this year to try "double 11", compared to other industries is still just a drop in the bucket. However, the promotion of lighting companies into the flood of festival, is not the essence of this article. Because, participate in the festival can only share a cup of soup, but can drink to create a whole pot of soup. As mentioned earlier, jumei.com listed on the New York Stock Exchange, a variety of sales activities carried out in full swing. In addition, I guess, in accordance with the three anniversary of Chen Oulian are going to carry out the promotion of personality, the listing date of "5 * 16" will become its annual promotion stunt. In the lighting industry, which companies in the market to make such a big move? Most are just a little publicity, sales seem to have a new round of opportunity to sprint.

This is a very unfortunate thing, although many lighting companies in the traditional channels, the Internet of the "big promotion effect as business platform is so big, but now in the premise of publicity and information media spread quickly, visibility will be greatly improved, waste machine, a sigh. Holiday marketing is not only in the "holiday" on the article, the creation of various concepts of space is unlimited.