LED what to learn "crocodile"?

Introduction: those "crocodile" in the lighting industry, always quietly cultivating fine Yun, they change the industrial structure, promote the industry pace, itself in steadfast in achieve success and win recognition. The pursuit of the beauty of the moment of the enterprise, perhaps the bloom of the moment fireworks, will quickly be blown war annihilation. Recently, NetEase founder and CEO Ding Lei in an interview with the China Entrepreneur Magazine, said: BAT everyone's model is different, Ali and Baidu or traffic patterns, NetEase is a content provider. Three tigers (millet, Qihoo 360, Jingdong and NetEase) is not much profit. So, don't put crocodile when house lizard. In this paper, a detailed report of the "fast times", "slow" Mr. Ding Lei self analysis of product view, the pattern of view, outlook on life. The article pointed out that, compared with BAT's grand narrative and platform strategy, Ding Lei is only interested in the content and related products, the NetEase also seems to be only good at this: whether it is the "Westward Journey" online games, news client NetEase or Youdao Dictionary, like this. As for pure channel business, Ding Lei turned off, he was never keen to build channel platform. That year, Chen Tianqiao in the agent legend after the success, and soon turned to do channels and large platform, a variety of agents online games, and the first to introduce free strategy. Ding Lei has always insisted on independent research and development, only willing to act "Warcraft" this kind of game. It is this strategy, resulting in the current ranking of second NetEase online game business was grand grand. In the only quick change, only the new eternal world of Internet, the NetEase Ding Lei likened to "no crocodile".

The crocodile is one of the earliest ever found alive and most primitive animal, it is in the Triassic to Cretaceous Mesozoic (about two hundred million years ago) evolved from amphibians, and the dinosaur is the same time animal, but the extinction of dinosaurs, and the crocodile survived. Despite the current development of the overall speed of the NetEase is not fast, but Ding Lei believes that NetEase than other creatures can boil, the future can be expected.

LED what to learn "crocodile"?

Look back at the lighting industry, there is also some "crocodile". This kind of enterprise is the predecessor of the industry, and has made great contribution to the development of the lighting industry. With the passage of time, the size of the industry is rapidly expanding, 10 years ago, the lighting industry is concentrated in Zhongshan, Foshan and Dongguan, especially concentrated in Guzhen and Foshan in the South China Sea, the two accounted for more than 90% of the number of the lighting business, and now the industry has been radiation to Jiangmen, Shenzhen, Huizhou and other Pearl River Delta region. Zhejiang, Shanghai, Jiangsu Yangtze River Delta region, and the flowering of momentum; on the other hand, with the rise of LED industry, a large number of LED enterprises "appeared out of thin air", and a lot of outside capital have reached the LED lighting industry. It is in this context, when we focus on new enterprises, and these old enterprises basically take steady expansion strategy, quietly become "crocodile". However, as Ding Lei said, "don't put crocodile when house lizard, their current status of the industry and create the value of how many new enterprises can shake? The pursuit of instant beauty is a common problem in many enterprises in the industry. And recently, I also heard that the current market to make the two companies have been funding problems. It is understandable that it is desirable to build channels in the short term. After all, in the absence of the current era of brand LED lighting, the occupation of the dealer's warehouse means to occupy the channel advantage. But the most fundamental thing is to do.

"In the flames of war" of LED's live is the premise to live well, channel effect can not blindly pursue fast track and let themselves fall into a passive. The start of the year, a business manager for the author said "my goal is to survive, if two years after you see my business is still, then I will live very well. The implication is "Mister, now the market is very competitive, if they have not been eliminated, then through the accumulation of the past two years, will develop very well in future. Therefore, in this era of impetuous, lighting enterprises not only should not be overlooked these "crocodile", but also should learn from them for steady development, for the development of innovation, seeking a breakthrough in the spirit of "innovation. This is the "crocodile" could decades based on the market.