LED lighting greet the new era of product prices approaching traditional products

The traditional approach to product prices of LED lighting products, lighting era not only so many high-end brands of LED products prices have been approaching the traditional energy-saving lamp product prices, and price than the traditional energy-saving lamp has been compressed to 1.8 times. The high-end brand, especially has a strong channel strength and capital advantage of brand manufacturers to follow up the international line will greatly enhance consumer awareness of LED lighting, LED lighting products to accelerate the replacement of traditional products.

Since 2011, the price of LED lighting products avalanche decline since, LED lighting products and the price difference between traditional lighting products quickly pulled down, LED lighting market penetration is also rapidly increasing.

According to statistics, the current average price of domestic LED lighting products fell by 25% compared with the beginning of the year, the price range of light source products generally between 8-18 yuan, the price and the traditional energy-saving lamps have little difference.

A, LED lighting products prices approaching the traditional products, lighting the era not only that, many high-end brands of LED products prices have been approaching the traditional energy-saving lamp product prices, and price than the traditional energy-saving lamp has been compressed to 1.8 times. The high-end brand, especially has a strong channel strength and capital advantage of brand manufacturers to follow up the international line will greatly enhance consumer awareness of LED lighting, LED lighting products to accelerate the replacement of traditional products.

With the rapid price pull down, the domestic LED lighting market is growing rapidly, gradually enhance the permeability. From the beginning of the second quarter, LED lighting industry demand to strong, while the end of the 3 quarter to the LED lighting industry in the traditional peak season, is expected throughout the 2013 LED lighting market demand will continue to maintain the momentum of growth. GSCresearch expects the market penetration of LED lighting products in 2013 will reach 15-18%.

Research shows that an industry with the highest growth rate in the period from 15% to 60% penetration stage, LED lighting is currently in the outbreak period, the complete penetration from 15% to 60% in the future 1-3 years, LED lighting market demand will be released, opening the era of LED lighting.

Two, lighting open era, the competitive environment of LED enterprises to change with open LED lighting market, LED competition will also be with the change, the past is not covered by the LED lighting industry to replace the traditional lighting market, and a small amount of alternate growth increment market to make money. The future into the era of traditional lighting lighting needs to seize the stock market, from the channel advantages, and the consumers have a precise understanding of the traditional lighting lighting enterprises in the bowl snatch. Opponents changed, the environment changed, the competitive situation changed. According to GSC survey data show that there are more than 15000 types of domestic lighting enterprises, most of which are involved in LED lighting.

In the traditional lighting market, companies have been divided into different sub category and market segments, brand ladder has also been formed, their respective brands have a stable consumer groups, unique resources, designers in the invisible channels to enjoy high visibility in the minds of the traditional dealer in the terminal market. LED lighting lighting enterprises to snatch market share from traditional lighting companies in the mouth of LED lighting era, we must rely on their own LED products in the category of the first mover advantage, change the lighting product design concept in the market segments, the channel layout and the implementation of large-scale production.