Lighting era of LED enterprises to prepare what?

In the specific lighting product design, channel layout and large-scale production of the concept of change, increase investment. Product design into the era of LED lighting, LED companies need to accurately understand the inherent needs of lighting, lighting products designed to truly meet the needs of consumers. Due to the characteristics of the LED industry, belonging to the field of electronic and electrical appliances, most of the LED Lighting Companies in the direction of the attention of the era of lighting is still focused on electronic and electrical appliances, and less attention to LE.

In the era of LED lighting, LED enterprises need to plan the LED lighting product strategy, it should be from the product design, manufacture, promotion and other production process to develop their own strategy.

First of all, to establish their own professional advantages in the field of a subdivision of the field of several products and technologies to achieve the ultimate, make the scale advantage.

Secondly, in the specific lighting product design, channel layout and large-scale production of the concept of change, increase investment.

Product design into the era of LED lighting, LED companies need to accurately understand the inherent needs of lighting, lighting products designed to truly meet the needs of consumers. Due to the characteristics of the LED industry, which belongs to the field of electronic appliances, the majority of enterprises to enter the era of LED lighting lighting direction of attention is still focused on the electronic and electrical appliances, and less attention to LED lighting products as a functional user's sense of feeling. Indeed, the field of electrical and electronic technology promotion, help to improve the lighting visual comfort, human-computer interaction and direction of the intelligent control and intelligent is the same, but the design is simple and easy to operate and the details of the process, LED lighting enterprises also need to consider in the design of the product more. Simple modeling: modeling simple does not mean that the function is simple, simple is that products can provide service for people, there is a strong function, but the operation is more convenient, more easy to start; doesn't mean the technical content of the product less, simple product may even have more technology, more. People love the function.

Having a simple exterior will make people appreciate the product. Simple: life is complicated, no one wants to return home after work and the trouble of turning on a complicated TV set. Imagine that it is convenient to turn on a TV set simply by pressing a button. So it's better to make the product easier. Because we have no choice in life, but around the product we can choose simple.

Simplicity is the ability to hide complex functionality behind the menu. Process design details: This is a bit biased in production, the main products are in the process design of screw holes and seams, etc., in terms of material and color selection, process design and the details of the treatment can enhance the quality of products, so that consumers feel closest to the most meticulous service. In short, in the era of LED lighting, LED lighting enterprises to change LED product design concept, the design of vision from the field of electronic appliances, to bring the senses, increase the art of intelligent LED lighting products, LED lighting products to enhance quality and taste, so that enterprises can be more products accurate grasp of the target market demand.

Two) the scale of production into the era of LED lighting, LED lighting market in the future a large outbreak requires companies to have large-scale production capacity, and also is the product made of standardization, in order to reduce production costs, reduce the loss in the production process. The large-scale production enterprises need to increase investment in production capacity, in order to reduce the cost of scale; LED product process for process development, reduce the residual defects between products, improve manufacturing efficiency. The expansion of production capacity is conducive to the control of the upstream and downstream of the LED industry chain, to control the cost of inventory and delivery, to achieve the optimization of the cost of the scale.

This is why, despite the previous two years, the domestic LED companies grim situation, but efforts to expand the scale of production, including various kinds of financing, including listed companies, including the addition of LED lighting production line and production base. In addition to cost optimization scale, can not be ignored in industry to improve the efficiency of mass production is in.

Manufacturing efficiency is the core of the process, for LED lighting companies, LED lighting product development process is mainly to improve the efficiency of assembly equipment and assembly equipment. Most of the original LED lighting company belongs to the electronic industry, process design, patch, plug in the solder and other aspects of the advantages, into the lighting industry, LED lighting companies also need to surface treatment of lighting products and hardware standardization are strictly controlled in addition to play the original electronic assembly process, improve the product in the process of product quality, enhance the overall production efficiency, improve the rapid response ability of the enterprise.

Three channel layout channel is king, terminal winning. If there is no marketing channels, became a, no matter what kind of products and services are unable to achieve recycling, enterprises will also be unable to continue production. There is no channel, good products can not become good goods, to the end of the hands of consumers.

Into the era of LED lighting, channel construction and layout is also essential.

Channel construction is a long-term systematic stability, enterprises need to choose different channels for different products and markets; the ability of enterprises based on their own strengths to choose their own channel operation mode; proposed a set of effective channel management system. At present, China's LED lighting channels mainly include government oriented and large project distributor channels and professional engineering business channels, with OEM and ODM as the main form of export channels, the traditional lighting distribution channels and new channels. Different LED lighting products have different use of customers, it also has a different consumer channels, and accordingly constitute a specific channel structure. LED lighting enterprises can choose the right channels and forms according to their own characteristics and target market.

In the lighting industry, there are more typical channel operation modes, such as channel direct operation, small area agency system, provincial regional agency system, covert channel agent system, project direct operation and so on. Different modes of operation of the channels of funds, personnel input and the ability to control the terminal, the implementation of marketing strategies are not the same. Enterprises need to establish a scientific and reasonable channel operation mode according to their own strengths and marketing strategy. Channel management system is also essential to improve, after the completion of the investment, the subsequent channel policy and effective incentive system, such as dealers need to achieve effective management. Channel management system complete channels including blueprint, channel policy, channel price / rebate incentive policies, standards, technology and sales channels, channel feedback and certification support services, covert channel strategy, promotion strategy, channel competition feedback etc..

Conclusion: LED lighting industry is on the eve of the outbreak, the future prices will continue to fall. The current LED lighting enterprises need to establish good professional advantages in the field of their own, do fine in certain segments, while changing the design ideas, set up the appropriate scale of production capacity, channel layout and effective channel management system, to make a new round of price grappling, welcome LED lighting potential replacement time scale.