LED lighting industry, the new normal: six trends analysis (two)

Four, service providers

In the development of the subdivision and evolution of the dealer, some dealers in order to take a different mode of operation, and thus find niche market, have chosen to do service providers. The so-called service providers, is the product value chain delivery of the end, is to reflect the value of the product derived from the commercial format.

It is characterized by:

1 and manufacturers, agents or distributors is a connecting link between the preceding and the following. It is also a product of specialization. Professional and focused.

2 by providing services to obtain revenue, and access to development. That is to provide professional maintenance, maintenance, so that professional people, do professional things.

3 services tend to be more enterprises, that is, it is possible to undertake a large number of manufacturers commissioned by the service, but also reflects the characteristics of specialization. For example, an air conditioning dealer in transition to service providers, professional agent manufacturers regional maintenance business, by providing value-added services, so as to obtain payment service subsidies to manufacturers, has been rapid development.

Five, manufacturers

In recent years, with the development of a number of large lighting dealers continue to grow, some dealers are not satisfied with the dealer to get through the development of the difference to get through. In this context, some dealers have a mark of the manufacturers fresh baked.

The evolution of the dealer as a manufacturer:

1 with the opportunity to become a manufacturer of manufacturers, one of the shareholders of the company, thus transforming, has become a manufacturer and seller of dual identity agents or distributors.

2 wholly owned or joint venture. In the development of their own dealers to complete the "primitive accumulation", some dealers are often unwilling to remain out of the limelight, using its network channels and network resources, their partnership or factories, to become the manufacturer. For example, in an area of a water purifier dealer in nearly 10 years after the agent to abandon the original manufacturers, their own factories when the boss, thus homegrown, obtains the market performance and good income.

Six, brand sales specialist

Through the creation of their own brand, the main brand of their own way to become a brand sales, in recent years, many dealers have generally adopted the mode of operation, the most typical is the OEM model, that is oem.

It is characterized by:

1 dealers have their own brands, rather than manufacturers brand.

2 the relationship between dealers and manufacturers is a non-traditional sense of the relationship between sales and production, because dealers sell the brand, and the manufacturers own brand is different.

3 brand dealers will become manufacturers after reaching a certain level. Because of this kind of dealers have their own brand, therefore, once the dealer wings, it is possible to invest and build their own factories, so as to use their own factories to produce their own brand products.

In a word, with the channel of the downwardness, especially vigorously develop the market of the three or four channels, as the chain of dealers must face new opportunity and transformation, only adhere to the transformation of the mode of dealer differentiation, can in the future market competition in the angle of color and pinpoint their location, in the face of complex and volatile market situation make yourself an invincible position.