LED lighting industry how to break through the "bottleneck" (1)

By the impact of the national macro-control, the pressure of the lighting industry is growing. In the terminal market, many dealers in the past that easily shop days have gone, in the face of the sudden market depression "storm", "difficult to do business at a loss, hard to earn the money" has become more and more common aspirations for dealers. The development of the industry, we must go through years of baptism and a variety of tests, the survival of the fittest, the survival of the fittest, after the competition, there will be some out of the woods, and survive strong.

Market downturn business confusion

2014, I visited the major lighting lamps Market in Liaoning, many dealers are reflected in this year's business is not as good as in previous years, more and more bad. More and more lights, people who buy lamps are dwindling. The person in charge of the logistics company recently also said: "every year during the national day, the logistics business is particularly busy, the workers overtime, there is no time to rest, this car cargo has not been unloaded, the car and the goods to the. This year, we all have leisure time, do not know what time will be. "

Speaking of bad business to do, because of the size of the business and product sales channels are different, the status quo is also different: first, the operating area of different. Large area of the store, the cost and expenditure of higher, the pressure will be very large, a lot of shops relatively good maintenance; two sales channels are different. Do retail dealers reflect, this year the pressure Alexander, and now fewer people buy a house, the decoration will also be reduced, lighting lamps are not good to sell. And some of the channels are good, with the promotion of national energy conservation and environmental protection policies, LED lighting sales can also, but the brand is redundant, the product mix, hard to promote the project, but also to the business has brought great pressure.

Compared to the first tier cities, two or three tier cities will be better, relatively slow economic development, consumer demand is still growing, a lot of home lights, such as ceiling lamps, LED bubble is still very popular. However, the current oversupply of lamps and lanterns, so that the product into the two or three tier cities have to invest a lot of manpower and material resources, so the pressure is also.

In the face of the current market situation, dealers have different opinions. Some dealers than in the past, but there are still some light business, the profit space, just give more; and some dealers, seeing no customers coming in every day, the cost of spending, the store fell against the pity, but also do not know to maintain profitability, the comfort of their first decide on what path to follow, had to wait for some time. The current competitive situation is faced by each dealer and wait to solve the problem, the bottleneck in the end how to break through?

Keeping pace with the times

Competition is cruel, the development of any industry to a certain extent, have to go through years of baptism. Survival of the fittest. Therefore, competition is inevitable. The author believes that: dealers face the current situation, only with the times, the pursuit of innovation, to adapt to the development of the times, in order to survive. With the change of consumer demand and consumption concept, the traditional store has not meet the consumer's "taste", the customer is not only to buy a lamp, but in the pursuit of a fashion, noble, personalized. Therefore, the lamp lighting stores need to upgrade from hardware and software. On the hardware, the store to give consumers a new look, comfortable visual enjoyment; software, to enhance the store's service, so that consumers buy light assured, comfortable, satisfactory. In the era of building a service-oriented society, the industry needs to keep up with the pace of the times, in line with the principle of "service first", to provide consumers with the best quality service.