LED lighting industry is really prosperous or false prosperity?

Introduction: LED lighting industry is really prosperous or false prosperity? Keep the dealers, profit maximization is continuing intense price war to major business activities, product update frequency is never slow down, each enterprise LED lighting industry in the face of new opportunities must also face more intense competition.

On the occasion of the new year, the major lighting and lighting business conference, ordering and other activities will be frequent, the streets crowded, greet the spring breeze in March, lighting product promotions and signs. With the LED lighting industry this year, good news constantly, each enterprise or store is keyed up, behind the activities frequently, in order to seize the market share, or to expand sales channels, or just to eyeball economy, or is forced out of the industry "unspoken rule" to follow suit? After the event, and how much effect.

LED lighting industry is really prosperous or false prosperity?

Keep the dealers, profit maximization is continuing intense price war to major business activities, product update frequency is never slow down, each enterprise LED lighting industry in the face of new opportunities must also face more intense competition. Sales channels are constantly changing, dealers loyalty has been a problem. There is no such thing as loyalty in the world, let alone a businessman with profit oriented ideas. All the new situation prompted all LED companies have to think of ways to consolidate hard to get the results. The market needs new product impact, the company will hold a new conference, to the dealer to seize more market chips. Some big companies have implemented a flat channel, the intention to skip large agents, reduce product circulation, direct control of the terminal market.

LED lighting industry is really prosperous or false prosperity?

Some companies because of the different business philosophy, or given the initial investment considerations, or differences in product market positioning, which is not suitable for flat enterprise only to find another way, such as organizing dealer orders will be like, with all kinds of preferential policies to attract dealers to order goods, some enterprises are more generous, in addition to order discount there are more than thirty thousand yuan lottery, orders are eligible for prizes, more is not ambiguous, even Benz car, in short by all means to promote multi dealer orders. An activity down, the benefits of the big, for all to see, the promotion of the brand and channels to broaden the role of a certain extent.

Now LED lighting product replacement fast, once the manufacturers to develop new products to the fastest speed advertised, to meet customer demand and the listing of new products, new orders will be more direct way, let the dealer can see, touch, feel the new actual effect. This approach is also better able to communicate with each other to reduce the long channel chain caused by the wrong information.

At the same time, order will be issued outside the enterprise activities to put up a pageantry voice through new products, is also in order to prove the strength of enterprises, at present, many other companies are conducting this kind of activity, if they do not hold it may be questioned the strength of enterprises, new orders will be held in such activities seems to have become an industry unspoken rule "".