LED lighting industry: multi category development

Products from the "specialization" to "diversification" is the only way for enterprise development. "Single product is king" is the inevitable process of the development of LED lighting industry.

LED era is undergoing a great change.

LED lighting industry: multi category development

From the point of view of industry evolution, the development of LED lighting is now in the stage of product competition. From the market point of view, the "product specialization" is more suitable:

1, from the performance and cost point of view, LED on the traditional halogen lamps have formed a strong ability to replace;

2, for a long time the use of fluorescent lamp business premises, with the improvement of the performance of the LED lamp, the cost of decline, the ability to significantly enhance replacement.

Currently, such products are easier to form a scale advantage. Affected by capital, technology, market share and other driving effects, LED bulb, LED ceiling lamp, LED bracket, LED lamps and other products in the market is easy to form a single category sales champion.

Companies adhere to the "single product is king" need to have the product performance, cost, quality, capacity and other advantages, in the premise of ensuring the product cost, complete the integration of the whole industry chain, the formation of the aggregation effect, construction with outlets, the rapid formation of the scale of the sales, so as to further enhance the product price.

For now, do a single product in the premise of product cost, high market awareness, easy to be accepted by the terminal market. At the same time, a single product in the LED product competition stage for large-scale circulation products, large market capacity, channel expansion, easy to form scale sales.