LED lighting terminal market in favor of brand operation mode

Single product enterprises in the face of a new round of development opportunities, but also faces enormous challenges and deep worries. LED lighting era, product specialization or product diversification win?

Up to now, LED lighting industry is still in a critical stage of product competition. At this stage, more and more enterprises to bring a single product into the market. Single product enterprises in the face of a new round of development opportunities, but also faces enormous challenges and deep worries.

Should be based on specialization, supplemented by diversification. To do a single product or a single product, to win customers, occupy the market, and then step by step to develop more products, gradually rich, absolutely not to engage in diversified enterprises, after all, limited energy limited funds and resources are limited.

For the LED lighting industry, the emergence of a single product King phenomenon, which is normal, but also the development of LED lighting in the process of a reasonable phenomenon. Single point breakthrough, definitely more than a comprehensive breakthrough efforts, more sure.

LED lighting terminal market in favor of brand operation mode

At the same time, do a single product is also conducive to the size of their own procurement and production advantages, you can reduce costs, access to liquidity for the development of enterprises, which is the largest number of small and medium enterprises to choose the most mode.

Even if it is a large enterprise, strength is strong again, also should be carried out step by step in the early stage of product exploration and development, after all, LED lighting is a new industry, technology updates quickly, need to be cautious, step by step.

"The advantages of a single product of the enterprise in the promotion channels is easy to concentrate all resources, can improve the single product price, beat the competition with the scale advantages; disadvantage is the single product line, due to a single product strategy depends on the price, so the profit is limited, strategic setbacks little profit more and more difficult. Even difficult to continue.

In the past few years, the rapid development of LED lighting market, most companies are taking a single product strategy. But as of 2013 of the past, especially in the beginning of 2014, the terminal market is now more popular in the brand operation mode, hope business partners is a strength of the manufacturers, a promising brand, there are several advantages of a single product as a support, comprehensive product line, taking photos, comprehensive coverage of Home Furnishing engineering LED lighting business, this is the future development trend of LED lighting industry and the direction of Chinese.