LED lighting: not for others to do the wedding dress, striving for the independent brand

Introduction: perhaps this is political, and it is also a kind of rule, a survival of the fittest, the natural law of the jungle, commonly known as "the law of the jungle". This law is large between the state power, small to individual enterprises, it can be said that there is no place does not exist.

We take the LED industry that, in the ten years before twenty-first Century, China's LED industry developed rapidly, accompanied by the promotion and support of the government of the LED energy conservation, the attendant is blind investment and exaggerating the type operation, fueling plus foreign companies, for a time in the domestic LED industry is raging like a storm it. All companies are thinking bigger and stronger, many areas, said the establishment of the world's largest photovoltaic industrial park, of course, these in the horse God is floating clouds in the era is no surprise, only when the industry is only laugh. At present, China's low-end production in the upstream chip companies have more than 80; in the low-end packaging enterprises are mainly distributed in the Yangtze River Delta and Pearl River Delta, according to the capacity of the world; the downstream terminal application is huge, according to statistics Shenzhen packaging and application of large and small, uneven in quality enterprises reached more than 3 thousand. We will do a bold cruel prediction, in the future LED industry gradually matures, the blind operation, rushing headlong into the enterprise in the competition, the market will have a large number of enterprises die in battle, mighty wave crashing on a sandy shore left for the king. But also want to know the truth of the mantis flapping cicada oriole in the post, some foreign enterprises will be granted, so the time is ripe when they will not hesitate to expose their wolves face. Therefore, domestic enterprises in the market competition must have a sense of crisis.

Not for others to do the wedding dress, striving for the independent brand

LED lighting: not for others to do the wedding dress, striving for the independent brand

Manufacturing industry is an industrial chain, including product design, raw material procurement, warehousing and transportation, order processing, manufacturing, wholesale and retail terminals and other links. Global division of labor in the whole industrial chain, Chinese due to lack of core technology, lack of independent brands, the lack of their own marketing channels and service management system, is often only for wedding dress for others". Foreign invested enterprises are the main source of China's trade surplus, is also the main beneficiaries of the trade surplus, they use cheap labor and other factors of production China engaged in processing trade, get most profit.

Professor Lang Xianping had made analysis on China's manufacturing industry, China has been in the middle and lower reaches of the industrial chain, is the most low-end links, but also the most unprofitable, the most wasteful labor and resources. And indeed, LED industry also is so, we mainly focus on the low-end part of package, but the real profit is 70% foreign companies earn, because they hold the core technology in the field of packaging, accounted for 20% of most of the profits or by some foreign companies to OEM way to earn. So, although our country is a big package, but the profits from the little poor. Of course, we do not have the core technology, there is no independent independent brands have a great relationship, in addition to foreign companies in order to grab the greater benefits of OEM way. According to a survey of Shanghai customs, China production of HP notebook computer exports to the United States, the market price of about $1000, of which the United States company in the sales profit of $169.6, processing fees Chinese enterprises have only $30.3. According to the relevant statistics, from clothing to steel, and then to today's OEM LED products, China's global output value of $100 million per hour, made in china". But most of these products are OEM production, the lowest in the international industrial chain, China can only earn a little poor processing costs. OEM and OEM low-end manufacturing enterprises do not have pricing power, there is no profit distribution discourse.