LED lighting providers how "integration"?

Introduction: investment is playing the world, leaving the business, the business is to keep the world, in the current environment, keep the world than the world to test the wisdom of the store, strength, endurance, confidence. There is no doubt that the current lighting production areas in the pattern of increased competition in stores.

There is no doubt that the current lighting production areas in the pattern of competition intensified. In Zhongshan Ancient Town, Xiaolan and Jiangmen as an example, the reason of the competition are: increasing the number of stores, volume expanding; large stores (50 thousand square meters and above), super large stores (100 thousand square meters and above) launched, the original pattern is broken, the existing stores, small supermarkets living space squeeze.

In this situation, the following aspects: first, O2O and e-commerce impact on traditional channels, some enterprises into the implicit sales, the overall demand for the store decline desire. Second, a wide range of product information dissemination channels, the purchase of electronic means to significantly reduce the flow of customers, stores and street shops to reduce passenger traffic, which brings challenges to the new store investment and management. Third, the continued profitability of businesses affected by the old store to stay difficult, some stores long hard to operate the full surface of the store, some stores are not uncommon phenomenon of the whole layer of high-rise vacancy. Fourth, the decline in sales to bring greater pressure on the rental business, exit into store worries.

LED lighting providers how "integration"?

In the face of these difficulties, the market must go to the field of commercial integration road. That is, not only to pay attention to the store site customers, but also concerned about the customer's customers (that is, dealers). After the investment is completed, we should focus on how to maintain sales or achieve steady growth in the way up. How to protect sales, promote steady growth? This requires a business linkage to the store based, supplemented by businesses. The store, it is necessary to establish a new operational mechanism and the establishment of long-term procurement platform, this mechanism include: security dealers (i.e. customers) mechanism of interests; promoting mechanism on business continuous improvement of service levels; help businesses to continuously improve the product exchange mechanism of competitive advantage, including technical advantages, appearance advantages, advantages and applications the design of service advantage, can consider the introduction of third parties, such as the lighting design company.

Platform construction includes: entity business platform (that is, store hardware and software construction) and virtual business platform. The store's virtual business platform is mainly to establish a trading platform behind the scenes, will have formed a stable customer and sales, through the virtual trading platform to retain customers, keep sales, customer service, to attract new customers. At the same time, through the virtual business platform to promote the store brand and store brand. Virtual business platform including self built platform (such as online shopping mall stores), the third party platform (such as Tmall, lamp network and other electricity providers) and virtual platform based on electronic carriers (such as electronic terminal sales system) etc.. Business, first, should change the mode of thinking (such as the Internet thinking) and the innovative business model (+ + business entity, business shopkeeper); second, to abandon the traditional competitive thinking, to open up the market in the stores under the guidance and businesses within the store, such as shared resources dealers, self built platform, the third party platform and electronic terminal sales the auxiliary system sales tool shop to all stores merchants dealers shop, realize resource sharing, win-win.