Lenovo intends to push in Taiwan Lenovo brand targeting consumer PC Market

Lenovo said Taiwan Office source, Lenovo plans to launch in 2006 "Lenovo" brand PC to the Taiwan market, and ThinkPad will coexist with the "Lenovo" brand in the market. The source said, Lenovo series of products mainly focus on consumer PC users, while ThinkPad is mainly for business users.

But Lenovo, general manager of the Taiwan Office of Laurence Huang (Laurence Hwang) declined to comment on the report, he said, they are still committed to the two kinds of brand differentiation, and "Lenovo" brand in Taiwan still in the assessment plan.

Yesterday, Lenovo launched the ThinkPadZ60 series of the latest widescreen notebook computer in Taiwan, the notebook computer shell is a classic black and silver titanium. One ThinkPad Z60t notebook, equipped with 14 inch wide screen, weighing more than 2 kg, thickness of less than 2.8 cm, the recommended selling price of NT $6.29 ($1870). ThinkPad Z60m notebook, equipped with 15.4 inch wide screen, pre-sale price of NT $6.89 ($2040). According to Lenovo's Taiwan Office revealed that these two products are expected to be put on the market in Taiwan next month.

In addition to notebook computers, Lenovo will launch E series desktop PC for the mainstream consumer market. According to the Lenovo Inc, ThinkCenter E50 will be postponed to November in large quantities to enter the Taiwan market, the target is small business users and individual computer consumers, this is after the acquisition of IBM PC, Lenovo launched the first PC desktop products. E series of two products in the Taiwan market, the pre-sale price of 1.68 yuan ($500) and $1.89 (NT $560).

Whether it will launch a new version of the desktop computer as soon as possible to support the operating system Microsoft Windows media center, Lenovo responded, there is no plan, if the operating system supports a desktop computer to get a good market response, Lenovo will take market action.

According to market research firm IDC said that in the second quarter of 2005, Lenovo's market share of 4.4% in Taiwan PC market place of the fourth.