Lighting business model is facing adjustment

Introduction: lighting industry in the first brand monopoly mode, since the lighting industry has gradually entered the store stage. Here to say that the store includes a shop a card and a shop more cards (there are shops or stores in the district).

Business model is facing adjustment

An anonymous LED lighting manufacturers mister told reporters that the current so-called store is simply grotesque, neither fish nor fowl, only the deception that is actually not the essence of stores, stores. The executives also have followed the store, but then he found the store costs high, headquarters management is a big problem, dealers do not want to do, or even a "cry up wine and sell vinegar" phenomenon. "Take my money, sell other people's goods," the boss lamented, "monopoly can not support, not viable businesses. Rent pressure, the pressure to survive, monopoly business requirements, product category, style, price cannot hold, businesses will generally choose a shop, a shop sign, even a second city is no exception. "

Lighting business model is facing adjustment

The results of the investigation team also shows that there are 76.92% lighting manufacturers to implement a multi store brand management mode, input and output is not proportional to the loss of money to do a lot of manufacturers shop. In addition to the first indoor lighting brands can achieve monopoly, two or three line brands can not achieve high demands on the capital investment, monopoly manufacturer brand influence and management ability, many lighting manufacturers, LED manufacturers although verbally respected, but actually prefer agents. How do they invest in the store? In addition to the product line, brand positioning, VI image, store design, product display, marketing, brand promotion and guidance to build other aspects of foreign investment for businesses is the main way to follow: store sales rebates and subsidies.

Subsidies to stores, and businesses jointly funded by the decoration and the return of payment and other forms of subsidies decoration, LED lighting companies mentioned in the beginning of the article is to do: to do business monopoly subsidies 15 thousand yuan, converted into payment (such as the purchase of 100 thousand, 115 thousand yuan of goods), which most of the customers are accepted the entire lighting industry are basically the same. But the existence of a price war, but the goods, Chuanhuo etc, to have started the store or shop manufacturers planned restructuring, reform and adjustment based on the store is inevitable, and to strengthen the control channels in the country to set up offices or operations center management of distributors and stores may be the future direction of development.