Lighting electricity providers play more and more close to consumers (two)

Two, O2O mode

Prior to the emergence of O2O, the traditional electricity supplier to purchase from the product to use are relying on the network to complete, due to the lack of consumer experience has been criticized by users. The O2O online shopping and offline services combined with the two functions, constitute a complete consumer experience link.

O2O model is the core of the online consumer to the store in reality - online ordering or payment of goods, services, and then go to the line to enjoy the service. Enterprises through discounts to provide information, services, etc., to push the message to the Internet users online stores, which will be converted to their own line of customers. Because traditional companies have a large number of physical point of sale, which is more convenient to provide consumer experience offline, thus making it easier to engage in O2O than simple online business.

Before the enterprise in the face of electricity supplier, I think the lighting is a very intuitive commodity, you must have a physical store to give consumers a visual experience. At the same time, lighting distribution, installation and after-sales service is very important, if only focus on the promotion of the network, and the lack of physical store support, companies need to take great risks. But the O2O model solves this problem.

This model only provides online pictures or discount information on the goods, and the real services and transactions are completed online. Consumers online informed of the information, to the customer line of the enterprise, not only to the physical experience that kind of intuitive feeling, the same need not worry about the distribution, installation of aftermarket.

Through the O2O business model, vendors together, users in the online booking, manufacturers of new products through the logistics batch sent to the dealers, users online dealers shop experience, purchase, and enjoy the nearest customer service service, so users buy love the lamp decoration, manufacturers jointly completed sales, and minimize the extent of the the cost of logistics, and ultimately create a win-win situation.

The rise of the concept of O2O, the traditional channels of dominant enterprises to provide a great opportunity to fight back. Online + line under the O2O model, will be the ultimate trend in the lighting industry electricity supplier.

This model is only relative to the lighting industry, there are still a lot of need to improve the place, in the transition should not be blind. First, the lighting industry brand, only some of the industry also belong to the brand, can really let the consumer cognition of the public brand is not much, but also very vague, difficult to use a single brand to attract consumers to go to the next line shop, is likely to buy is another product. Secondly, the current lighting sales channels mainly lighting city model, brand stores are not enough. A consumer to buy lighting products, found that the market has a lot of choice, do not need to buy in a store. Three is through the O2O mode to drain the consumer to the store, the store's product line is relatively narrow, can not meet the one-stop shopping consumers, and ultimately not as good as a one-stop shop to facilitate the lighting city.

For a single consumer lighting belongs to low price, the purchase of low frequency double low products, can not really reflect the unique advantages of O2O. However, this situation is mainly O2O also did not affect the lighting industry, such as furniture, appliances, jewelry and other industries have done business, and with the development of the industry, to continue to explore and practice of the channel, will change, such as intelligent lighting at present, it is suitable for O2O mode. At the same time, O2O also is not so simple drainage, when large data based O2O play from the sales side reverse guide the production side, the O2O effect will be more apparent, the benefits will tend to improve the electricity supplier in the lighting industry also.