Lighting enterprise product innovation requires a process

Due to the overall size of the smaller, lighting enterprises to carry out a number of creative product technology research and development is very difficult. If the launch of new products to sell, then a few days, the new lamp painstakingly developed into "public resources" phenomenon in the lighting industry are everywhere.

Research and development on new lamp manufacturers because of R & D investment a lot of manpower and resources, the high cost of products, leading to the high market price of "imitation lamp", the development of new anti results to be miserable, which is why many companies do not want to place the cause of innovation. Moreover, due to the overall size of the smaller, lighting enterprises to carry out a number of creative product technology research and development is very difficult.

To the author of the enterprise, for example, in view of the limitations of the strength of enterprise technology development, the author proposed to determine a good profit model, and then the product category positioning, and then let the concept of product landing. In the specific operation, the author proposes that enterprises should focus on product development and sales. And from the actual conditions of the company, the company's product research and development can focus on the development of external and light source. Light source is the foundation of the company, but also protection.

Lighting enterprise product innovation requires a process

As for the design, the company can hire a batch of specialized design master or outsourcing professional design company, combined with the line of the market demand, a monthly or quarterly assessment, and outside plant parts manufacturing company, assembled a new regular. In this case, the company will not invest a great deal of product innovation speed is also very fast. At the same time, the author also put forward the idea of manufacturing outsourcing. According to the principle of the smile curve, manufacturing the input-output ratio is the lowest link, is also the most difficult to control the process, there are many small and medium enterprises in the lighting product quality fluctuation, recruitment difficulties, QC team is huge in this part of the problem is derived. The author put forward the non core outsourcing workshop or will these workshop "in the system of contract, improve production efficiency. The company focused on the establishment of the light source assembly workshop and workshop ceiling lamps, numerous accessories manufacturing to be completed by the professional association of factory, specialize in after all.

Of course, there are still a long process of product innovation. Especially this year, raw material prices, the market is not active, store rent, staff wages are rising sharply, follow the enterprise is very difficult to have the competitive price, but the brand lighting companies highlights the advantages, management advantages of scale manufacturing, if coupled with the competitive advantage of products, the industry reshuffle is imperative but, how many enterprises with the product management department? How many companies set up a product manager position? Good Yi who seek potential, poor Yi who seek child, doing business is the same, the longest road, one day will come.

Is in the stage of rapid development of the lighting industry, we should proceed to think and choose the future development strategy, as Mengniu said: ideas determine the way out, the layout determines the outcome.