Technological innovation is the way to break through the LED lighting industry

In order to eliminate the homogenization of the development of the "differentiation" strategy, under the influence of a variety of channels, it is inevitable that there are differences in the homogeneity. In marketing, the brand are said to take the brand route, interactive design, strengthen the dealer, from the image of the store terminal advertisement, store management, promotion, customer service services to help dealers. But when we opened the newspaper to know, the original in the marketing of each brand since think "differentiation" marketing strategy.

When the imitation lamp has become a habit homogenization is the hearts of the lighting industry in the hearts of the pain, imitation lamp has become shrouded in the shadow of the lighting industry. When you from ten in Guzhen lighting The Strip all the way to the end, or in the country of any terminal market and hang around, you will be very surprised to find that many of the products produced by different manufacturers was basically similar style, but the details of some discrepancies, the industry called "copy, imitation lamp light". Even worse is that in order to eliminate the homogenization of the development of differentiated strategy strategy, under the influence of a variety of channels, it is inevitable that there is a difference of homogeneity.

Technological innovation is the way to break through the LED lighting industry

In marketing, the brand are said to take the brand route, interactive design, strengthen the dealer, from the image of the store terminal advertisement, store management, promotion, customer service services to help dealers. But when we read newspapers after they know, the original in the marketing of various brands since that "difference" marketing strategy is similar, but the details of different window dressing! Product homogeneity, homogeneous technology, the same price, the same channel...... Lighting industry has been overshadowed by the homogenization of competition.

A person with breadth of vision all understand the homogenization of competition in the end the cruel and tragic, but its Fengyuyulai, how? Category breakthrough is the king of the road facing various situations of homogenization, in order to avoid the final consequences, some of a person with breadth of vision proposed a new concept of "difference", "we're doing different products, to provide different services, but we have seen, the so-called difference is homogeneous the difference. The author believes that an accurate product positioning is more important than anything else, that is, "what can I stand for?" Because we want to shape the psychological understanding of consumers, the core of the implementation of brand marketing must be clear to tell consumers what I sell! A brand, only when it can represent a thing, it can become a brand.

Of course, the product development it is difficult to take the difference, the product design is also very difficult to differentiate, at present, many a person with breadth of vision have mentioned the need to engage in technological innovation and so on, but in fact, the whole enterprise lighting industry scale will not be great, it is difficult to have the cost of major scientific research investment.