Lighting enterprises how to layout WeChat marketing?

Introduction: the rapid development of mobile Internet, so many companies feel a serious sense of anxiety. How to layout their own WeChat marketing?

At present, the enterprise WeChat marketing faces chaotic situation. On the one hand, WeChat subscription number, service number, WeChat mall, WeChat stores and other platforms to allow enterprises to lose. At the same time, the rapid development of mobile Internet, so many companies feel a serious sense of anxiety. So, how to layout their own WeChat marketing?

Clear the overall positioning of WeChat marketing

Enterprises in doing WeChat marketing, we must clear their purpose. Are you for the service of the dealer or the consumer. These two completely different functions, determines the different ways of promotion. OPPLE lighting

WeChat subscription number

Do brand communication and accumulation of fans. Because WeChat subscription number can send a message every day, so efficient exposure is conducive to information push and fan interaction. WeChat subscription number of the more attractive, more forwarding, but also more conducive to the accumulation of fans.

WeChat service number

Do after-sales service and new push. In my opinion, one of the best features of the current WeChat service is after-sales service. For example, I bought a WeChat lighting, it is the first time to tell me where the logistics, when to arrive. If you receive the goods have problems, you can contact the first sale, give you the most timely feedback. In addition, WeChat service number can push 4 times a month information, which can be used to push the new product line and preferential information, so that consumers know your message the first time.

WeChat trumpet

Supplementary public number. Can be named after the company brand WeChat trumpet, employees can also be a personal micro signal, are to promote the WeChat public number of excellent platform. Because WeChat is a circle of friends in the circle of friends, this relationship is conducive to the achievement of trust, and can entrust a friend to help you do WeChat share. Therefore, the company has a number of WeChat trumpet, is a powerful weapon to promote public numbers.

WeChat mall or store

Final deal. Because WeChat mall store and take the final transaction function, so the drainage to the fans is the final goal of transaction platform. Special emphasis is that in the promotion of WeChat links must be your brand concept to convey to the fans. Once the fans trust your brand, the next order is reasonable.