Lighting industry off-season businesses do not promote excessive

Review: in this case you discount my promotion of fierce competition in the environment, a lot of lighting companies inevitably blind competition or passive participation, led directly to the form of similar promotions, brand credibility has shrunk".

There is no exception, in the year, is the off-season lighting industry. Promotion has now become a lighting business weekend compulsory course, others do you do not do it, it may only be hungry copies. Now enter the decoration season, weak market, promotion can also improve customer from time to time shortage embarrassed, like driftwood in deep water, can give people a little hope.

Now this kind of promotional activities more frequently and I in this promotion you discount the intense competitive environment, many lighting businesses will inevitably blind competition or passive participation, led directly to the promotion form similar, brand credibility has shrunk".

Want to pick a few good chandelier home, has been concerned about the store information. I found a few favorite brand lighting has been a way to discount promotions, which I can not understand, in the end is the light out of the question, or they have been so marketing? Came to the market to see the light of Ms. Xu has been in recent years to focus on the promotion of lighting information. And Ms. Xu has a similar idea of a few consumers. NVC

From the initial acquisition of promotional information to participate in the excitement of the late promotional heart doubts, lighting industry, the weekend compulsory does not seem to bring the business to the expected one call three should effect.

In the light of the proliferation of today's lighting, lighting industry, first of all to achieve self adjustment and management, through word of mouth marketing to reshape the credibility of the brand, the more practical action should be frequent promotions in the form of conversion. Marketing is understandable, but must adhere to the principle of moderation, in line with the normal marketing order under the premise of the integration of resources for word of mouth marketing.