Lighting industry WeChat marketing 5 "insider" (two)

Step3: make the experience wonderful, lively and interesting

Let the content become alive, need in the target location on the basis of the type of content, form and characteristics of the golden ratio method and so on the exquisite layout, like building blocks, the chaos lacking spirit of cooperation, when Art beats nature., too wonderful for words. As a business enterprise, using the webpower, WeChat mail, SMS, APP and other multi-channel intelligent marketing solutions, not only the brand story, discount promotions, fashion fashion dress and so on WeChat to retain old customers and attract new customers, also use the combination of WeChat and WeChat store content to pay for WeChat profit, and scratch, big wheel, WeChat voting games and interactive content also brought fans continued to be active, coupled with the WeChat mail, SMS, and APP channels such as interoperability integration, WeChat fans continued to increase, and the fan experience, marketing effect is also increasing, it can be said that to seize the opportunities.

Step4: creating a virtual core image

Compared with those of superior, official corporate image, creating a virtual WeChat brand character, shaping the personification of the closest image, easier to get fans favor, and around the core characters in comics, graphic, video, voice and other multimedia content, do a series of activities, is advantageous in the information explosion and the user memory fragments gradually formed a unified brand image, strengthen brand image. Companies in the WeChat marketing, should also be some humor, spoken language, popular language of network language use to get closer to fans, encourage the forwarding share, and in order to achieve the purpose of marketing WeChat.

Step5: establish a long-term incentive mechanism for fans

We have not had this kind of experience, to carry out a variety of awards activities often fail to achieve the desired marketing effect, which is why? Perhaps the activity itself is not creative, or the design is not new and eye-catching, or a copy of the old boring, or fans do not catch a cold, and so on, as time goes on, we began to self doubt. Webpower in affiliate marketing field, especially for the joint marketing of multi-channel mail and SMS, WeChat painstaking research found that low threshold, simple and convenient and has participated in the incentive mechanism of activities, often end up surprisingly good effect.

This is also the author today to give WeChat marketers who are recommended, in addition to the daily prize promotion activities, to create a set of target objects for all fans of the user's full incentive mechanism. The incentive mechanism is the focus of the incentive to participate in a simple and convenient way to reward the cash immediately, and continue to promote this mechanism to let everyone know. Such as WeChat to participate in forwarding, sharing, questions and suggestions of any interactive behavior of fans, provide a scratch card, a coupon, a lucky draw; monthly selection of "best interactive star" and so on. The benefit of this is that the target volume is large

To stimulate the excitement of direct, easy to participate in the implementation, and is conducive to nurturing the formation of subtle fans interact with the formation of an interactive brand communication, maintaining the continued viability of fans.