Depth analysis of intelligent lighting (two)

Service form of intelligent lighting products

Intelligent lighting products for its system of high technology, strong correlation, the probability of the problem compared to traditional lighting is high, if not in place in the customer service service, will not only affect the customer satisfaction of intelligent lighting products, it will seriously affect customer loyalty to enterprises. In this year's Guangzhou International Lighting Exhibition in Guangzhou, a smart lighting enterprise so said, "now more than 90% products of intelligent Home Furnishing cannot allow users to directly buy a home, directly installed on the use, these are not realistic, customer service service needs basically, and technical support, can be good enough intelligent Home Furnishing products. "

After service impact on consumer decision making

Careful consumers in the purchase of lighting products will be found, air conditioners, washing machines and other household appliances have to provide on-site installation services and cleaning services today, in the lighting industry, but there is a similar service. Aiming at the lack of customer service service is currently prevalent lighting market problems, industry experts pointed out that the lighting market competition more and more intense, but at present, the competition has only stay in the low-end price competition, many lighting manufacturers did not realize the importance of customer service service, have not seen the desire of consumers to customer service service. So, a lot of times, after sales service will become an important factor affecting consumer purchase.

It is understood that in the field of home appliances have expressly provided for the relevant parts of the law must be maintained for 5 years of supply, however, it is clear that this provision does not apply to lamps. Consumers have reflected, crystal lamp because the price is expensive, businesses do not provide cleaning services, cleaning companies because of the same reason two can not easily receive. Even, there are only a few days to reflect the light to buy a few days on the bad, because the awareness of rights is not high also.

In this regard, Yang Shixun, chairman of a company lighting, said: an industry to be strong, an enterprise to be bigger, one of the important elements is the unity of positioning and standards. "The industry experts also suggested that, on the one hand, consumers should strengthen their awareness of rights, not because the lamp price is not high or even bother to give up rights; on the other hand, manufacturers should strengthen management, as a force for the entire lighting industry norms and positive development.

The best after-sales service is no after-sales service

"Do not need after-sales service is the best service". This is the new era of China's manufacturing industry on behalf of enterprises GREE has been pursuing the service concept, in recent years, the lighting industry can be described as highly respected. The service should be throughout the product R & D, production and sales of all sectors, compared with the customer service service, and pre-sale service becomes more and more important, high-quality products is the best service, was quoted as saying: "the president of GREE air conditioning to sell, the best eight years and meet the user. Indeed, this is the most perfect after sales performance, but it is not easy to do this, absolute quality product quality is the premise of the perfect performance.

"Details determine the success or failure of a business and long-term, want to occupy a place in the lighting market, we must get the trust of consumers. Have to say, companies should do a good job of technology research and development, brand promotion, product supply, program design at the same time, but also need a comprehensive after-sales service system. A lighting company official said. Including traditional lighting, LED lighting production enterprises, as well as switching companies, including respondents do not question the future of intelligent lighting. However, there is no clear and complete idea about the channel establishment, sales channel and the factors restricting the popularization and application.

Intelligent switch or intelligent control system from the production of enterprises and related technical information feedback, intelligent lighting technology has entered a more mature stage. Related technical expert analysis, in the context of the development and application of intelligent control technology, in fact, the intelligent lighting technology is not complicated, the use of some of the existing technology can meet the needs. The technology is characterized by imbalance of advanced technology and master each enterprise application; technical difficulties of intelligent lighting is the development and application of standardization, this relates to the general problem of convergence problems and intelligent lighting technology and other intelligent technology.

As stated purpose is: technical problems in the technology is no longer the premise to establish the main bottleneck of the market (in fact, do not need any technical development to the extreme level can only be to the practical application, the establishment of sales system) can be. Intelligent lighting not only appeared in the market today (at least ten years ago, a kind of intelligent voice switch products), but the popularization and application of intelligent lighting has not yet formed, although there is no specific data, but the smart lighting market share is still low, from the known application areas, application is limited in public places. According to the author's personal view, to enter the "smart lighting era" need to have two conditions: first, the market share of the market share of about ten percent of the switch; second, into the family of more than 5%.