Lighting industry brand micro marketing should pay attention to what?

1, the user experience is higher than all, all malicious push is rogue.

Subscription number always want to push the contents of the user, not the content of the waste of resources to push the joke, and so push the company's public account itself is a joke, old joke funny? Users are annoying! WeChat also launched in December 31, 2013 "on the sharing behavior induced by notice" clearly "against unfair use of public function mass messages vandalism user experience, WeChat marketing behavior by sending messages and other means to force or induce users to share a circle of friends resolutely oppose.

2, the enterprise must create value for the user, otherwise there is no need to pay attention to.

Practical, fun, interactive and sharing is the direction of WeChat content. To create value for users is not to say, to have practical action. China Merchants Bank credit card, China Southern Airlines, Guangzhou public security WeChat public platform is a real service stick to the user, instead of saying "I see you then cattle, you pay attention to me"!

3, each service number, should be considered for a user APP.

Whether it is to allow users to laugh, or to allow users to obtain information, or to help users solve life problems...... Each public platform is a APP. If only for the existence of short-term corporate interests, then, I'm sorry, this approach is quick and easy users conflict. According to WeChat official idea, they also hope that the enterprise will make the public account number. Lighting design

4, access to information and user experience must be balanced.

What information users want, how much information, it is up to them to decide, rather than you instead of users to make decisions. The balance must be drawn through research, rather than a shot forehead, a good hair! Users may be concerned about cancellation. In the future, the company will become more and more public service platform WeChat public service number, only to call the service that is waving to let the user experience to maximize.

5, localization and WeChat services will be more closely.

After localization, community-based, scenarios WeChat services + WeChat payment will be very popular, such as catering, shopping, life services will be at home, the real service home. This is precisely WeChat is a specific embodiment of life style.

6, WeChat marketing are nonsense, don't be fooled.

WeChat really is not a marketing tool, even if it is playing rotten, nor! Now WeChat marketing training in full swing, there is no practical experience can flicker a group of students, to see who can recruit students. Traditional enterprise is stupid money, and even direct marketing practitioners also fought in this market, the traditional media and online media can also be seen everywhere WeChat training ads.