Lighting industry do not deified E-commerce

Bill: Gates has a speech, in twenty-first Century, either electronic commerce, or no business can be. Now, this assertion is regarded as the richest man in the world is in every network, golden laws and precious rules, micro-blog, WeChat and other corner, and e-commerce is the rapid development of network information technology and frantically penetrate into all walks of life, and the impact of the sensitive nerve of the store's business and traditional channel operators, all kinds of electricity supplier management training books and forums is the lighting industry was also emerge in an endless stream, just unfolding.

In recent years, many lighting companies in the future development of the current business needs and enhance the company's consideration, began to "shock" the layout of e-commerce, the traditional well-known lighting brands have entered the Taobao, Tmall, Jingdong mall and other electronic business platform. Look from the surface, the electricity supplier does shorten the sales chain, open up new sales channels, but with many brands, competition is becoming increasingly fierce, the operation cost is increased sharply, even far more than the next line store operating costs, electricity far from prosperous scenery in the imagination.

The characteristics of the lighting industry itself has also decided to simply rely on electricity providers can not completely solve all the problems in the actual operation.

First, lighting and lighting products more personalized, pre selection, design, experience are extremely important, relying solely on the online picture display can not achieve practical results;

Two is the lighting industry is a low degree of concern to the industry, repeat purchase cycle is relatively long, most people just bought a house in the decoration before buying a lamp, which led to consumers for lighting brand awareness is very low, the industry has not yet appeared in the popular brands, in addition to a handful of brands in the industry, consumers do not understand the other brand;

Lighting industry do not deified E-commerce

The three is the majority of dealers do not want to hang the brand manufacturers, signs, leading consumers and the brand in isolation, even a small number of stores hanging brand manufacturers, it is difficult to avoid the "cry up wine and sell vinegar" embarrassing situation. The reason is that there is a lack of a reasonable distribution of benefits between manufacturers, vendors do not cooperate enough. Often engineers, designers at the dealer to understand the product, turned to the online search manufacturers address telephone contact directly to buy, and most manufacturers do not reject this, nor will the benefits to dealers;

Four is the customer service service product requirements are relatively high, many of which are crystal, glass, acrylic, wood and other materials, the transport process is easily broken, long-term use will also appear improper damage phenomenon, therefore need a professional lighting customer service service team.

From the current point of view, lighting lighting products accounted for the overall share of the electricity supplier online shopping is not much, lighting stereotypes products accounted for about 35% of the overall sales, lighting products accounted for only about 20%. Although the online sales of lamps are on the rise, but the high operating costs of the store, weak profits, after-sales service is not in place, the phenomenon of frequent Internet fraud and other phenomena do allow consumers to break the heart. If e-commerce is not able to bring benefits to business operators, to provide consumers with concessions, convenience and satisfaction, so that e-commerce does not matter, lighting lighting industry is not just for the electricity supplier and electricity supplier.

Of course, the electronic commerce has a fair, open and 90, 00 after the congenital advantage has gradually become the main force of consumption of lighting products, traditional distributors, contractors, designers, decoration companies and other channels will gradually e-commerce is the future trend of development. But the "long way and come, we do not seem to miss a good future living space and development opportunities now, even without the myth of electronic commerce.