How to win the lighting industry competition?

Introduction: LED lighting applications as the industry chain of the chain, if you can not integrate technology, design, manufacturing, marketing, it is impossible to win this LED lighting competition.

There are three types of enterprises in the LED lighting industry: investment, investment model, put into operation.

Investment in the field of chip packaging and other areas are not listed, can only be converted into models, looking for lighting applications listed. However, after the myth of street lights burst, the cast was forced to put into operation. Unfortunately, in the field of LED lighting applications, do not understand the design of technology, do not understand the design of manufacturing, manufacturing do not understand marketing. LED lighting applications as the industrial chain of the middle chain, if you can not integrate technology, design, manufacturing, marketing, it is impossible to win this LED lighting competition. Compared with traditional lighting, LED lighting industry has many different characteristics.

Traditional lighting sources and lamps are very clear, light source manufacturers and manufacturers of lamps and lanterns to perform their duties, but the current LED lighting is not the case, the company also has the role of manufacturers and manufacturers of finished light source. Some traditional models are not suitable for lighting lighting, the new can be said, is now a "corner overtaking" era, many traditional lighting companies all gone, and LED lighting enterprises to stand on the same starting line. LED is the trend of historical development, can not stop.

Product strategy

1, focus on the quality of manufacturing research and development system and quality control management, to attract professional project managers to strengthen the professional supply of new products, especially for the project sales of products supporting procurement and supplement.

2, subdivision LED lighting market, combined with the actual lighting applications, the design of a series of products.

Price strategy

1, pricing to market oriented, combined with the cost and channel profit.

2, the relative competitive advantage of dealers at all levels to improve the profit margins in order to improve the main incentive.

3, the implementation of a unified national professional products regional agency and wholesale price, price making engineering cancel button, sales price, low high.

4, the same area project quotation system in the implementation of price protection policy, avoid internal bargain with each other.

Channel strategy

1, the formation of sales engineer team, expand the series of products sales channels.

2, sub sales channels:

A lighting Engineering Co., ltd..

B Lighting Design Co., ltd..

C) lighting wholesale company.

3, pay attention to channel incentive and control, the implementation of channel promotion activities, pay attention to the control channel inventory.

4, to strengthen the large and medium-sized projects of the front train support.

Publicity and promotion strategies

1, a series of products to "one on one" terminal professional promotion, innovation and subversion of the industry in order to subvert the channel for investment promotion.

2, a series of professional lighting as the flagship product highlight the propaganda terminal lighting application scenarios, the construction of the scene terminal.

3, with a combination of marketing policy highlights for dealers to promote "risk-free business and corporate brand growth and stability of the interests of the guarantee".

4, in order to compare the whole professional product mix for the competitors to promote the interests of the enterprise brand.

5, the system of market action, a successful model of the market and services to promote future goals to inspire confidence in the channel.

6, with the stage of the stealth channel marketing activities to stimulate sales activity.

7, the difference between the selling point of the product and the gap between competitors to enhance the professional image of the enterprise.

8, strive to do a few more influential large national model project to expand the LED lighting efficiency program provider propaganda points.

LED products industry chain, more in China is the application. A lot of companies, many bosses are following the caterpillar, I hope will be the last successful deaf. As far as the channel investment is concerned, it is necessary to study the common points and differences between the core interests of the channel and the core interests of the enterprises.

At present, LED lighting enterprises must do the work of brand extension, its integration into the lighting industry, help to strengthen the construction of situational strength dealer terminal service experience, increase the model works by providing performance for client solutions, selling software to sell LED lighting products.