Lighting industry faces four crises

Introduction: in 2014, for the lighting industry, is destined to be an ordinary year.

Twenty years ago, Guangzhou, a group of young people, young people, with a simple dream, this dream is to make life a little better. They stepped on the classic "phoenix" brand bicycle parallel hardware store delivery, high streets and back lanes one by one. They grow in the plain, in the growth of change quickly, "the Yangtze River bring forth the new through the old", a group of old state-owned factory lighting early fall, private enterprises lighting another batch of "the creation of the new in order to be different", also laid the prototype of many brands now.

A group of "lighting enterprise vision" and "young people choose these new in order to be different", their hands holding hands, pull together in times of trouble, trials and hardships; slowly, they developed, they grow up, many of them are growing. Now most of them have their own distribution channels and engineering channels, as well as their own decorative channels as well as their own logistics and distribution and marketing team.

Lighting industry faces four crises

While they enjoy the fruits of the right choice, but also face the market changes brought about by the troubles. Each dealer in the pursuit of various manufacturers of data, the pursuit of growth, the pressure of the first wholesale channel prices flat, transparent. In the transition China economy, labor costs more and more high we, warehousing costs more and more high, the distribution cost is higher and higher, while the manufacturers in the pursuit of growth at the same time, the price is more and more flat, many dealers are in low profit or no profit sales, sales, and even some are selling at a loss.

Secondly, due to the internal channel engineering Months and years pass by. adverse competition, sales price list of products has become a lot of contractor cost engineer staffing a dictionary.

Again, the retail home improvement channels, the same area of multiple agents of mutual restraint, the retail price of the decision by the manufacturers and other phenomena, the retail channel is no longer competing in the meat and potatoes.

Fourth, the advent of the era of electricity providers, is changing the traditional consumer habits of the country, the major manufacturers are also busy at the expense of the establishment of their own electricity supplier platform. In the above circumstances, the dealer's concern is self-evident.