Lighting is a long war without smoke (two)

Review: lighting industry in China, depending on whether an enterprise in the channel market is growing, requires three years of observation.

The lighting industry brand, already in one or two from the market to the three or four level of market penetration speed, but this LED channel war, will greatly accelerate the lighting brand extension to the three or four level market, even more segments of the market rate. The second half of 2014, the domestic LED channel war will emerge in the traditional lighting channel competition has never appeared in the new tactics, in the traditional and emerging channels to compete on a number of aspects. And this channel battle in the next few years, leading the capital from various quarters, continue to overweight, rotation. We believe that the LED industry really obvious differentiation camp, at least 3 years.

LED channel battle has just begun, with innovative business models, improve the product design system, the establishment of high-quality marketing team, is the channel for the real battle of the participating companies.

Channel war is the supply war"

Channel contention is endless, so the channel must be put into construction and continuous input. Channel war is playing "supply" battle battlefield tactics, training set, selected soldiers, weapons and ammunition, food supply air firepower.

In recent years, because the number of new manufacturers are increasing, more capital into the lighting market, is a "grab" characters in the channel, grab, grab, grab the dealer orders, colorful, lively endless. This phenomenon is estimated to have two or three years to gradually precipitation, precipitation is a different situation.

Ice three feet a day of cold, only through the background to improve the service to support the promotion of marketing. Therefore, the so-called "hard" refers to the marketing to "hardship", but also "internal management work". Therefore, in the case of enterprises in the channel to complete the basic completion of the product price and follow-up services is to play the channel effect of the catalyst". From the beginning of August this year, the lighting industry began to enter the peak season, channel sales outlets will also move up. Of course, opportunities and competition are equal.

In addition, the Sixth China lighting application design contest held in the country for the 12 meeting. This kind of "practical" meeting is undoubtedly injected a booster to the sales outlets, the channel sales outlets more healthy service for the terminal customers, so as to stimulate the butterfly effect sales channels "".