Evolution of lighting dealers (I)

In the lighting industry, as an important link between upstream manufacturers and end consumers, dealers play an important role in the whole market.

With the market keen perception and years of painstaking work, many dealers toil in the market has made some achievements. However, in recent years, many lighting dealers day is not good. For lighting dealers, the external pressure on the face of the general from the following three aspects:

First, the continued downturn in the economic situation at home and abroad, the opportunity to make money in the past can not have the opportunity to make money in the lighting channel. During 2002 -2006, 2008 -2010 years, the rapid development of the domestic economy, the former real estate zaochengyundong pull, the latter four trillion investment plan support, and now, the slow economic growth; NVC

The two is the LED era, changed the original pattern of competition, brand, product oriented environment has undergone tremendous changes, the traditional operation Qingjushulu dealers lighting products and markets, but now they have to face many unknown areas, such as LED products and replacement, such as price changes, most dealers do not know how to grasp this change;

Three is the network of traditional dealer format has brought a huge impact, many dealers can not grasp this new format.

The above three changes in the environment behind the lighting industry is a major adjustment: structural adjustment, product adjustment and business model adjustment of the entire industry is about to face a new round of elimination of cleaning.

In the face of such a turbulent trend of the times, many dealers into a collective anxiety and restlessness, confusion is written on the face of their common expression, how to transition? How to redeem? How to Nirvana rebirth has become a big problem in their hearts hard to find the answer.

From the business perspective, the dealer daily operating from low to high can be divided into five levels, different levels of management, the harvest is not the same, the five levels are: physical, technical, management, make the rules, do environment. The so-called physical means that dealers rely on capital, price, labor, inventory and other factors to participate in market competition. The so-called technology is the fight of product technology, performance indicators; management refers to the so-called business focus is balance optimization of resource use efficiency and business opportunities, and the precision and standardization, process management to enhance the level of competition.