Lighting market suffered a difficult market conditions remain unchanged or blind and undesirable

Review: if the channel has been opened up enough, sales are still declining, indicating that the increase in their risk factors, this time businesses need to consider other causes of decline in sales.

Immutable or blind and undesirable

Sales decline is actually a single product sales decline, the capacity of the entire market is still rising. Sales decline may be lighting industry manufacturers, stores, businesses and more and more caused by. Businesses encounter sales decline, should take the initiative to open their minds to seek innovation, and constantly explore the market channels in order to win the king". If the channel has been opened up enough, sales are still declining, indicating that the increase in their risk factors, this time businesses need to consider other causes of decline in sales. Electricity supplier is also the result of innovation and change, it also occupied a considerable market share. But businesses should keep a cool head, do not blindly follow the trend, electricity supplier channels in the lighting industry has its limitations. Such as in the United States, although the electricity supplier is highly developed, but only about 15% of the market share in the lighting industry. Thus the impact of the electricity supplier on the lighting industry, there is no imagination so serious. So businesses deal with electricity providers, first of all to get rid of the fear of electricity providers, electricity providers to understand the pros and cons of the lighting industry, looking for a solution to the difference.

On the low price competition, to some extent, is a result of the healthy development of the industry, but this is only based on the industry's products are generally cost-effective. If the price of low price competition is to reduce the quality of products, which for the industry, it will be a disaster. Called on the relevant departments of the state issued a series of policies to guide the healthy development of the lighting industry. As a business, we must ensure good product quality, quality assurance is the basis of sales. Pressure is actually a serious problem of communication between manufacturers, communication between manufacturers to tell the truth, the implementation will be landing, can not solve the problem.

In addition, the manufacturers of weak business support, mainly for the performance of the lack of appropriate team support. In a word: "who first team building, who first professional training to do a good job, who first do a good job in the market. Team building is a manufacturer's strengths, manufacturers should be given business support. Of course, the greater the support, businesses will be better development. Strictly speaking, LED lighting market is currently not the so-called brand, businesses should clearly understand this point, and actively face the market. LED lighting market is now said to be more than a small brand, but in fact too much groceries. The development of the industry is not mature, there is no formation of norms, norms need to act together to form, rather than just shouting slogans. Manufacturers, the product quality, brand publicity in place; businesses, manufacturers need to be reasonable and appropriate, should do as much as possible communication, mutual understanding and mutual support. Lighting industry there is a lot of room for development, business operators should also be based on changes in the market and flexible adjustment, static or blind and are not desirable.

To sum up, businesses should do three aspects:

A solid team building, improve customer service quality. Homogenization of serious market products, businesses have to consider the difference of services;

Two, timely changes in marketing strategy, focusing on customer psychology, spiritual consumption;

Three, strengthen the construction of the team, which requires more professional business, know more professional knowledge.

Since, for "policy landing", "service quality", "team building", Auman lattice has a very strong determination, and as their own corporate culture, LED lighting in the arena, holding a space for one person.