The lighting industry channel construction in the banquet (two)

Introduction: the channel is king, winning the terminal, has been the leading role of marketing channel, channel construction will undoubtedly become a tool for LED lighting companies compete for market opportunities, who can master the channel, who can seize the initiative in future competition.

Project Channel: meat and potatoes

The channel has been the manufacturer's "xiangbobo", sales of the enterprise greatly pull a sum larger project, even can meet the enterprise the cost of one year supply. In addition, to undertake a large project to help establish a good corporate image and brand image, to seize market share, and constantly increase the new profit growth point. Engineering channels are full of the temptation of interests, many enterprises on the project list, especially large urban renovation project eyeing. The Institute of design, decorate company, decoration companies, designers and other sales channels have been favored by the industry. On the one hand, they do not direct sales of lighting products, on the other hand, is the starting point of the project, the project is the positioning style, influences the material into the project access threshold, is the only special professional groups can be connected with Party A and Party B, party materials, so the design of division into various architectural materials including focus lighting dealer business chase. With the development of the market, the project will become the future development path of lighting enterprises. The secret of business success is to take a step forward. For lighting companies, the development of Engineering channels has become inevitable, the key lies in who can grasp the opportunity, or who has mastered the initiative, the first step.

Export: dessert after dinner

The domestic market is relatively saturated, foreign market gap, high demand. Exports have become a lot of LED manufacturers to enhance the inevitable way to sell. Because of the huge demand for LED products in foreign markets such as Europe, America and Japan, the export has been the main way for many domestic enterprises. Focus on exports will undoubtedly become a LED lighting enterprises to seize the weapon of overseas cake, who can grasp the channel, who will be able to grasp the initiative in the future competition. At present, with the progress of technology, LED lighting products are gradually entering the mainstream lighting, market demand has entered a critical period of ready blowout. At the same time, the huge overseas market prospects also stimulate domestic and foreign enterprises to seize the lighting market, the increasingly fierce competition. Channel is king, the brave first, channel construction has become an important catalyst for product promotion.

In recent years, with the continued weakness in overseas markets, the export market product certification barriers have begun to increase, exports began to become increasingly difficult. For international enterprises, it must develop two markets at home and abroad. In order to ensure that the "success", to seek their own development in maximum range. Export channels rely mainly on four modes: exhibition, foreign trade companies, network sales, business sales. Along with the international economic and trade exchanges continues to expand, the exhibition as an important form of business activities, directly promoted the export trade order, provides a great platform for the international market and the window for the lighting industry, will also become an important way for enterprises to open the export channels.

Electricity supplier: Fifth dishes

The input and output than the traditional channels, have so many vendors increasingly depressed, in order to keep the original market share, not to let competitors can account for the machine, they can only by increasing investment, entered the circle. This time the e-commerce into their vision, because it eliminates the line of marketing channels, personnel, promotions, warehousing and other high cost, more and more favored by the manufacturers. Now the electricity supplier thinking "and" the Internet thinking "hot unprecedented degree, in last year's" double eleven ", the lighting industry is also created their own electricity supplier in the field of myth, LED lighting industry focus on business, many companies competing for net". Throughout the lighting industry, the development of e-commerce is also in full swing.

"The tide" supplier thinking is in the lighting industry, brew storms on rivers and seas raging like a storm, just unfolding. In recent years, the rapid development of the mobile Internet, micro-blog, WeChat, the rise of micro film, to bring new opportunities for business, while injecting a fresh blood for the enterprise. The Internet as the second media after television, advertising and communication breadth directly promote the fast fashion business, combined with the traditional mode and e-commerce enterprises bigger and stronger is the inevitable choice. The next five to ten years, the electricity supplier will show All flowers bloom together. situation, more and more manufacturers will make contributions in the field of electronic commerce, lighting electricity supplier there may be a small "Jingdong" myth.

epilogue

2014 can be described as the turning point of the LED lighting industry, maintaining existing channels, to seize the new network has become the primary task of LED lighting companies. How to win in the first channel to change the starting line, win in the strategic layout of the brand campaign, has become the focus of enterprise competition. When supply exceeds demand in the market, when the global LED companies fall into a loss, LED lighting industry collapse swept. Continuous back door event, for the LED lighting industry is tantamount to a major crisis, but it is important to seek a breakthrough moment. Enterprises at a critical juncture, but also to stabilize the channel. At this time, precision farming channels, seek the depth of win-win development, combined with their own advantages to seek innovation, national channel operators become self-help initiatives, take cities and seize territory, changes in the market of each big enterprise at the same time, also won the new market opportunities for the development of the Chinese LED lighting company.