Manufacturers force LED LCD TV

To thin, energy saving as the mainstream LCD TV has become a new trend in 2009, the industry has recently launched a new market share to pull high. Daily economic news reporter noted that LED (light-emitting diode) energy saving characteristics are more in line with the current green concept, has become the focus of the 2009 color TV enterprises. However, its high price and lack of consumer awareness of the concept of LED, but also hinder the popularization of the main factors.

Light energy into the biggest selling point

LED and ultra-thin flat-panel TVs will be an important hot spot in 2009. Liu Hongxin, general manager of Hisense, said last year, began landing LED backlight LCD TV market this year is expected to usher in the peak of rapid development. The reporter also noted that as a breakthrough in the flat-panel TV industry upgrade, LED was unanimously optimistic about the industry, many foreign flat-panel TV manufacturers are increasing to invest in this area, and began to LED backlight LCD TV as a high-end products to promote.

The Consumer Electronics Show (CES), which is held in Las Vegas every year, has long been regarded as a barometer of the consumer electronics industry. CES2009, SONY, Samsung and other major brands of LED backlight LCD TV popular, have exhibited the main product of the 2009 LED and ultra-thin flat. Home appliance expert Lu Renbo believes that LED backlight as a replacement display technology products, is expected in the next three years will become China's flat-panel TV industry leading product technology.

It is pointed out that after the launch of 70 inch LED TV Samsung Electronics, April will be launched in the Chinese market more dimensions LED tv. Said the general manager of Hisense Guangzhou branch Yang Ying, "51" and LED TV will launch 47 inch and 55 inch models, only 42 inch model to make up for past deficiencies, with the subsequent development of the market will also provide a large size expansion.

High prices hinder development

However, as the future trend of LCD TV, LCD products using LED backlight technology is not a price advantage, the biggest factor and high price and consumer understanding of LED technology is still lack of hindering the development of the. A recent survey showed that 86% of consumers believe that their price is expensive, and more than 70% of consumers on the concept of LED LCD TV misreading.

At present, in the Chinese market LED LCD TV brands include SHARP, Samsung, SONY, PHILPS, LG, Hitachi, Xia Xin and Hisense. Reporters learned from the store, the store is currently selling LED LCD TV is not much, its price is usually 3 to 5 times the ordinary LCD tv. Hisense's 42 inch LED LCD TV, for example, the price of $15999, Samsung's 55 inch price of $35999, SONY's 55 inch LED LCD TV price of $39999. Compared with the same size LCD TV, the price is about 10 thousand yuan.

In addition, the concept of LED, there are still more than 70% of consumers on the concept of the existence of LED LCD TV error understanding, mistakenly panel, chips, as the appearance of LED LCD TV innovation. Only 28% of consumers realize that LED LCD TV is a breakthrough in the backlight.