Matsushita Terua started the transformation of the spoon

"I hope you can write a wonderful article. "In April 14th, in the face of visiting reporters, just in Beijing Matsushita Lighting Co. Ltd. general manager took office near the Xipu gisei easy opening.

In fact, he himself has this wonderful article opened a good start. In 2009, facing the financial crisis, coupled with the ring light already shrinking sales market in Japan, Matsushita headquarters made a transformation of the decision, the relocation of Yizhuang, it is in a transitional period of this, Xipu gisei took office this year, Beijing Matsushita lighting transformation banner, to lead the company from a supplier of lighting for export to China lighting market leader.

Increase the sales organization, launched instead of incandescent spiral energy-saving lamp production line, the development of LED light source...... Matsushita Terua in the first quarter of the successful growth of the sound of music, quietly accelerated the pace of their transformation.

The key of the product -- the development road of green energy saving lamp

13 years ago, China launched a "green lighting" project, began to promote the popularity of energy-saving lamps. Last year, with the United Nations development program, the global environment fund signed China phasing out incandescent lamps, accelerate the promotion of energy-saving lamps to accelerate cooperation projects, financial subsidies to varying degrees. From the beginning of September 1st last year, the European Union to eliminate the first phase of the ban on incandescent lamps began to take effect, energy-saving lamps quickly become the mainstream direction of the lighting market.

Panasonic will naturally not let this opportunity, is a direct manifestation of the Beijing Matsushita Lighting Co., Ltd. under the command of the production of energy-saving lamp base. Previously, Panasonic lighting has been the main production of straight pipe, circular tube fluorescent lamp. The second half of last year in the Development Zone Panasonic lighting, no ring lamp production line, assembly line only a projection lamp, the production line of all for energy-saving products, fluorescent lamp production line comprises 4 compact energy-saving lamp production line, 1 high efficiency and energy saving, in June of this year will spiral energy saving a lamp production line instead of incandescent lamp.

"Spiral energy saving lamps will be our products specifically for the Chinese market and the European Union market products, it is the best alternative to incandescent lamps, incandescent light than a good effect, cheaper than the compact energy-saving lamps. Panasonic lighting manufacturing department, Ren Xiaohui told reporters that in September the spiral energy saving lamps will be their main energy market in China's flagship product, the target is 100 million.

It is understood that, in order to increase the competitiveness of the product, the second half of this year, Panasonic lighting will also begin to develop LED energy-saving lamps, will cover the tentacles of energy-saving lighting products every corner.

The key to the market -- to develop the Chinese lighting market

Data show that over the next 3 years, China will be extinguished billions of incandescent lamps, lighting the same number of energy-saving lamps, which is obviously a huge market.

Ren Xiaohui said that at present the company has to seize the favorable terrain Chinese lighting market as a strategic task of the company, often meet to discuss strategy, and this year set up a new sales promotion department, responsible for the development of China market.

Panasonic lighting products have the advantage of quality, product performance advantage, we pay more attention to the production of high-end products, the general manager of the new proposed closer to the concept of customers, the company will be spiral energy-saving lamp as the starting point, to share such products in the market China.

But for Panasonic lighting, the opportunities and challenges, because at present, Panasonic lighting only high light efficiency of straight tube high frequency fluorescent lamp with grade 2 sales in the domestic market share of only 1%, however, this series of products are widely used in office buildings, subway, schools, shops and other places, the Office building of the Ministry of Commerce and Gome in the application, it can increase customer brand trust.

"We are now reserved for the production capacity of 1/3, is to deal with the domestic market after the production capacity. "Ren Xiaohui is full of confidence in the future.

The price of the key - Panasonic together to reduce costs

Don't lose any of its competitors in the quality of the Panasonic lighting in Chinese market, the biggest weakness is the price, this is an important reason for the relocation of Yizhuang Matsushita lighting, because here, with their brothers enterprise, Matsushita Electric, Matsushita Electric lights, Panasonic lighting light source, the two sides work together, the two now in a compound, not only saves the logistics and operation cost, and cost sharing infrastructure.

Ren Xiaohui told reporters that at present, Matsushita electrician is fully equipped with lighting to do a good job of energy-saving lamp combination of lamps, in order to better play the effect of energy-saving lamps. The most efficient products such straight tube fluorescent lamp lighting used currently in the Panasonic "e-Hf" series of high efficiency fluorescent lamp, is from "Panasonic lighting" production of T8 (25.5mm) 32W special high frequency fluorescent lamp, intelligent electronic ballast lamps equipped with "Matsushita" production drive which emits light which is up to 104lm/W (lm/W flux per 1W) light effect.

In order to reduce the cost of the product, they are also in the continuous optimization process, raise the rate of qualified products, DIY upgrading machines, as the manufacturing department minister, this is Ren Xiaohui doing my work, he invented the improved current automatic tube sealing device, he now is the goal of product assembly completely automation. This can save a lot of cost for the company.

At the same time, in order to improve the product