Microsoft in online advertising platform to launch its own adCenter

No of Microsoft is in the conference room or in the cafeteria held its first online advertising conference reached a consensus, but we remember seven years ago with little attention to online advertising.

This year, Microsoft is expected to have 700 people to participate in its annual meeting of the MSN strategic report, because once the most skeptical online advertising customers also recognize the courage. Although the industry is hot, but Microsoft is still trying to persuade advertisers to use its services, especially when the conflict with Google and YAHOO.

Andrew, director of Gartner research, said: "Microsoft has been paying attention to it for a long time, because Google's online advertising profits." He believes that Microsoft will not catch up immediately, but the online advertising platform adCenter will make it find a living space. Microsoft is testing the adCenter market, plans to launch a wider range of services.

Microsoft has been relying on YAHOO to send ads, its advertising and YAHOO search results appear. Microsoft's own platform will replace these, it hopes to eventually allow the company to target adCenter clear audience, such as 18 to 25 years old, with a fixed income people living in the northeast. It wants to provide a variety of advertising services to companies that can search in a wide range of media interfaces, such as search machines, TV platforms and online video game services.

MSN Hadley, general manager of Microsoft's Eric trading market, stressed that the company's online advertising has not ignored the fact that in the early days, the recent rise in profits of YAHOO and Google left a deep impression on Wall Street. MSN sector revenue fell in the third quarter. Microsoft acknowledges that adCenter investment will affect MSN's revenue in the next quarter and next fiscal year. Hadley said: "we are not in order to speed, but want to engage in this industry for a long time."

Analysts say huge investment creates hope. Gartner analyst David Smith said: they will see the advertising may become one of the most promising revenue growth projects."

Online advertising economy is one of the areas Microsoft wants to sprint, because its windows and Office product market is saturated, and the industry will likely shift to online software distribution. The meeting will be held on Wednesday and Thursday at the Microsoft community campus. At the meeting, Microsoft will focus on the need to provide online content to attract advertisers and their cooperation.

Recently, Microsoft has been committed to promoting online services, including patching e-mail, instant messaging, online map search and other search technology investment. Microsoft is facing a difficult battle, it just uses its own search results technology, far behind Google and YAHOO. According to March statistics, Google has 49% of the U.S. search market, YAHOO accounted for, MSN search accounted for 11%.