Mobile Internet to change the pattern of LED lighting

Review: the country's favorable policies to stimulate the rapid development of the LED industry, many in the past only to do research, do the foundry business to look into the LED lighting market, price war, brand war smoke billowing. LED lighting as a new industry, the traditional marketing business model has lost competitiveness, the new micro marketing is becoming a lot of companies eager to marketing, in addition to saving marketing time and marketing costs. According to Analysys think tank industry database released "the first quarter of 2014, China Mobile Internet market quarterly monitoring report" data show that in the first quarter of 2014 China Mobile Internet users reached 671 million people, compared with the first quarter of 2013 increased by 13%. Although the current development of mobile Internet in full swing, but for the resources, funds are very tight in the majority of small and medium LED lighting companies, this is not only a new marketing powerhouse, but also a huge challenge.

First, LED lighting companies are facing the transformation of marketing concepts. National favorable policies to stimulate the rapid development of the LED industry, many in the past only to do research, foundry enterprises to look into the LED lighting market, price war, brand war smoke billowing. LED lighting as a new industry, the traditional marketing business model has lost competitiveness, the new "micro marketing" has become many enterprises to marketing, promotion and marketing costs in addition to saving time, are more likely to attract the attention of young consumers. From the enterprise decision-making layer to the executive level, we need to re recognize the interests of mobile Internet and LED lighting industry association.

Mobile Internet to change the pattern of LED lighting

Secondly, LED lighting companies need to set up a new marketing department. At present, many LED lighting companies have established e-commerce professional team, with the traditional marketing, resource sharing to form the combined marketing effect, and through the network, electricity providers, WeChat and other channels to promote domestic lighting products circulation class. LED lighting is expected in the mobile Internet market will gradually expand the proportion of sales, market structure will gradually change.

Again, LED lighting companies need to master the new mobile marketing technology. Should think about how to move into the whole marketing system of enterprises, from the collection, analysis and application of big data, to the final effect on marketing results, including the precise identity and feature recognition, and the customer's immediate dialogue, to meet the personalized needs of customers, and interactive communication etc.. At the same time increase marketing resources input, and then get the priority of LED Lighting Companies in the mobile internet.

Finally, LED lighting companies need to enhance the overall strength. China is the largest market for future LED lighting applications, but also the future development of LED is bound to be the upstream downstream applications driven technology. Therefore, rather than wait for the market to be carved up, many LED lighting companies chose to take the initiative in 2014 to promote their products, in order to be able to occupy a place in this vast land. LED lighting companies want to seize market share, in addition to master the skills of mobile Internet, but also in the promotion, market distribution and brand building and lay a good foundation, if the enterprise can gain a foothold in the market during this period, so the future development of enterprises will be increasingly difficult to walk the road. Living in the mobile Internet era, more market opportunities gradually revealed. Some experts pointed out that the next two years China economy is at the adjustment stage, demand and development is not variable, after adjustment and integration, the market economy will be gradually improved, this is undoubtedly a good opportunity for the LED lighting industry. But for now, LED lighting in the minds of consumers has not yet formed a very clear concept. With the maturity of LED technology and products, the advantages of environmental protection and energy saving will be gradually recognized by the society, especially the LED brand, which insists on the original products, will be more and more supported by the consumers. I believe that LED lighting companies seize the opportunity in this node, will usher in a new round of development.