Modern lights? Data to prove the rise of true and false

With the rapid development of the modern economic life level, modern lamps, decorative and practical fashion to cater to people's pursuit of fashion, the characteristics of consumer demand, in 2015, can avoid the impact of the macro environment of modern lamps, sales dragged down. But its market is still explosive growth, the potential should not be underestimated.

80, 90 after the main consumer groups

Since 2005, fashion, personalized lighting flooded the market, so many consumers are pursuing the trend of excitement. Until 2010, after nearly 5 years of rapid development of the market, the domestic lighting stores in the city of the basic level of the city of, northwest Gansu, northeast Shenyang region showing a booming trend. Lighting in the modern family to "fashion + practical", the modern lamps in simplicity, fashion, personality style, to become nowadays young 80, 90 consumer groups preferred home lighting products, and quickly became the most popular on the market of the Home Furnishing Home Furnishing consumption.

The relevant data shows that in the consumer groups, limited to income and housing demand, 18-24 years old accounted for only 18.6%; 25-29 years old is the largest proportion, reaching 45.1%, which some people thought is relatively open, the pursuit of individuality, but the modern light well meet consumer demand in this part of the population. In addition, 30-34 years old accounted for 22.7%, and with age, consumers are not interested in modern lights. At present, modern lights are in the early stages of development, and with the consumer's personality, the future or will usher in the peak.

Fast product updates bring inventory worries

Because the modern trend of strong light, which determines the product life cycle is short, so the modern lamp design development speed is faster than the other style, otherwise it will be behind the pace of the market, the enterprises in the R & D investment demand is very large,

In addition, the product inventory should not be underestimated. U-fortune lighting general manager Zhou Long said, because the product design changes quickly, the update cycle of product structure is relatively long, some products inventory will cause cost superposition, the profits dragged down; at the same time, some manufacturers of accessories such as LED patch is not complete, delivery time is too long, or sometimes before to the new the distribution of parts should be shipped to shun incidentally in a timely manner, which are the main problems in daily sales of modern lamps.

Business analysis

Qilang lighting: twenty years of industry accumulation, complete service system is the advantage of qilang. In 2015, Qilang lighting launched the "thousands of stores sail program, and launched for three or four line market" Yijia "series of simple products, achieve channel sink, and plans to three years to develop 1000 China Qilang stores.

Comely: the company took the lead in the implementation of the franchise system in Chinese, store has more than 300, always adhere to independent design, development and manufacturing of the international top level of lighting products.

A lighting: 2015 today, a country store has risen to more than and 400, across the country, there are nearly 400 retail. The general manager of Zhongshan Jimei Lighting Electrical Appliance Co. Ltd. Zou Rongwen said, 1 to speed up the progress of the work for the electricity supplier, distributor and open business platform at the end of this year, mutual benefit and win-win pattern, will profit from 80% to 2 dealers; in August the national quality dealer meeting, in addition to the release of new products, but also focus on the more management thinking, ideas and dealers share.

Otlan: Otlan widely used in living room, commercial office space and other indoor lighting needs. Now start to focus on the overall brand image of the co marketing mode, to multi category management and professional division of the combined blasting terminals, strengthen the profitability of the composite terminal Mengliao shop mode, makes the brand firmly cooperate with customer, take the market share, has become a unique form of industry development. Its integration and integration of all resources and supply channels to create a rapid rise in the development of rhythm.

Data message

Search demand

In search of the demand side, from 2011 to 2014 the overall modern lamp showing steady growth, but to open in 2015, there is a corresponding decline. Taking into account the growing number of online shopping, we can see that the decline in the sales of modern lights more serious than the atlas, which is the magnitude should be between 20%-30%.

Consumer groups

In consumer groups, limited to income and housing demand, 18-24 years old accounted for only 18.6%; 25-29 years old is the largest proportion, reaching 45.1%, which some people thought is relatively open, the pursuit of individuality, but the modern light well meet consumer demand in this part of the population. In addition, 30-34 years old accounted for 22.7%, and with age, consumers are not interested in modern lights.

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