More than LCD and PDP Chinese household appliances to join the OLED camp

Foreign companies have advanced the OLED TV market, but OLED is still in its infancy, the future competition in the industry who will rule the roost is still unknown. In the field of OLED, foreign companies are not far ahead, the Chinese enterprises to follow up in a timely manner, and the rapid formation of industrial scale when the technology is mature, it is very necessary.

Recently, Changhong announced that the investment of 360 million yuan and Chengdu hi tech Investment Group Co., Ltd. is a joint venture company irisopsia, formally enter the OLED (OLED) industry. OLED is following the CRT, LCD, PDP after the emerging planar display technology. Industry experts generally believe that, at the moment, China's color TV companies in the LCD and plasma market competition due to the limitations of the upstream screen, from time to time into a passive. OLED TV is still in its infancy, Changhong is now heavily invested despite the risks, but the reserve in advance on this new technology, may indicate that in the OLED TV era, domestic manufacturers and foreign manufacturers are expected to compete, dominance.

OLED TV applications kicked off

In November 2007, the world's first OLED TV market, the industry than previously expected two years earlier, this means that previously used in MP4, mobile phone and other small screen OLED, opened a prelude to fight LCD and PDP tv.

In fact, the mature technology and the production of LCD brings cost advantages, has posed a severe challenge to Canon support SED technology, and how to reduce the cost, improve the cost has become a huge barrier to lie in front of the television OLED. The world's first OLED TV, SONY XEL-1 is 11 inches, but its price up to 200 thousand yen (about 13 thousand and 300 yuan), such a high price to enter the ordinary families will take time.

Nevertheless, the whole of 2007, the world is still blowing a wave of OLED tv. The major manufacturers have launched OLED development planning and prototype products, a thriving, a hundred schools of thought contend lively weather. Among them, the outstanding performance of SONY, Samsung and Seiko EPSON three companies.

In the big screen, SONY, Samsung and Seiko EPSON actual gap is not large, SONY released in late November 2007 the first ultra-thin OLED TV, the thickness of 3 mm. Samsung OLED development plan launched in 2001, 14.1 inch and 21 inch panels were developed in 2004 and January 2005, the day before the launch of a 40 inch panel. EPSON first opened the prelude to the application of OLED large screen, in May 18, 2004 EPSON released the world's largest 40 inch OLED display model.

Study on China Electronics Technology Group, third senior engineer Liu Quanen said: "due to the large screen industry, full-color, manufacturing processes, drive IC technology, life, materials etc. there are still many problems, OLED to realize the industrialization of mass production, replace the LCD TV still need some time. "

LCD, PDP era dominated upstream

OLED TV is still in its infancy compared with mature LCD TV and PDP tv. In the OLED industry in the fierce competition in the future, who will rule the roost, remains to be seen. Therefore, for Chinese enterprises, foreign enterprises are not far ahead, is an opportunity to catch up, is also very necessary.

Due to the lack of access to the screen on the screen, in the era of plasma TV and LCD TV, confusion, low profit nightmare plagued China's color TV enterprises. From the beginning of 2006, in the face of foreign enterprises in the price offensive, China's color TV companies are unlikely to launch large-scale price war.

"Chinese color TV enterprises in LCD and plasma television competition, due to the limitation of the upstream screen, from time to time in a passive. "Hisense electric Limited by Share Ltd deputy general manager Zhan Jiajin told reporters," in order to change the passive situation, the only way out is to advance from the downstream to the upstream industry chain, grasp the core technology, no longer heteronomy. Chinese companies have been strongly aware of the need to advance the core technology of the industrial chain upstream. So in the past two years, we have seen, Changhong, Hisense, TCL, etc., has begun to advance in the LCD TV or plasma TV upstream.

Advance OLED rainy day

Liu Peizheng, former Secretary General of China optical photonics industry association LCD specialty branch in an interview with the China Electronics News reporter, said OLED is unlikely to form an industrial advantage in 10 years. LCD or plasma color TV enterprises into the upstream industry, can only be counted as "blind turn" approach, but in the OLED TV, if early technical reserves, is a rainy day, gaining long-term practice.

Changhong is the most active China enterprise tablet upstream enterprises, previously announced 6 billion yuan investment in the construction of China mainland first plasma panel production line, so that Changhong can get rid of the plasma panel 100% imports, and synchronized with the international market. Recently, Changhong plans to invest 360 million yuan to set up a "Sichuan rainbow display technology Co. Ltd. (hereinafter referred to as" the rainbow "). The new company's main business is OLED and its modules, head mounted displays and mobile displays, electronic product development, manufacturing, sales and service.

Changhong spokesman Hochs clear that Changhong with its own resources, from the perspective of technological innovation strategy, to enter the OLED industry, in order to reserve, to win the initiative in the market in the future, to meet the diversified needs of the display market.

An anonymous industry experts told the "