SONY launched ultra-thin OLED TV in the United States

January 7, 2008 news, Sony Corp on Sunday announced the launch of a new generation of ultra-thin TVs and a robot similar to the music player, SONY hope that through these two products to highlight the company's strength in product innovation, in order to maintain its electronic products attractive to consumers. The Sony Corp is responsible for the U.S. electronics business of SONY electronics company president Stan Glasgow said in an interview with the Reuters, the company's sales in recent months is very good, because the market demand for Bravia TV products is very strong.

Some economists say the U.S. economy is in recession, but the Sony Corp property is not affected by the economic downturn. Dragged down by Intel, technology stocks on Friday to become the city's largest decline in the plate.

Glasgow pointed out that if the product sales slowed, the first may appear in high-end digital cameras and other products, rather than big screen TV products. He pointed out that the CES exhibition held in Las Vegas news conference, just in the end of the Christmas season, the camera, Bravia TV and digital book reader sales are very strong. During the Christmas holiday in 2007, Sony Corp's sales of consumer electronics products in the U.S. market grew by two compared with the same period in 2006. "

Sony Corp PS3 game sales getting better, and gradually reverse the product just listed sales slow decline; with the latest technology and the Blu ray format for more manufacturers to support the Sony Corp to take this opportunity to display a variety of OLED TV in the consumer electronics show in Las Vegas. Support OLED TV industry insiders said that this new type of TV may replace LCD TV and plasma tv. OLED TV screen is brighter, lower power consumption, is expected to lower production costs. Sony Corp said it would start selling 11 inches OLED TV, its thickness of only about 3 mm, priced at about $2000.

Glasgow said: "after you will see us launch OLED TV size. It's a new technology that could take years to compete with plasma and lcd. "

Sony Corp in November in Japan launched the world's first flat-panel TV based on OLED technology. Glasgow said Sony Corp is actively developing a variety of products based on this technology, is still in the laboratory stage. It is important for Sony Corp to invest enough research and development costs to develop new products, and Glasgow has promised that the company will launch new products step by step. Many investors are very concerned about how the use of Sony Corp investment and the development of new products from the return on investment.

Sony Corp CEO Skei Te Lingle said last month in the U.S. consumer electronics business was not affected by the economic downturn in the United States, in the fiscal year ended March 31st its operating margin reached 5%.

Consumer electronics business accounted for nearly 3/4 of the total sales share in the Sony Corp, so the industry generally can achieve 5% operating margin goals as Skei Te Lingle made efforts for the company to reverse the situation of the success indicator.

Sony Corp in CES exhibition also introduced many other products, including Rolly shaped interactive voice system upgrade version of the car navigation system, Mylo personal communication and media equipment and $400 eggs. But Glasgow said that Sony Corp's Walkman product sales will not exceed Apple Corp's iPod player.

Source: NetEase Technology