National standard digital television yesterday issued CCTV HD Alliance under the impact

Yesterday, formulated by the Ministry of information industry "digital television receiving equipment terminology" 25 electronic industry standard finally officially released. With the introduction of the national standard, TV manufacturers high-definition TV production line and marketing slogan will be updated. At the same time disrupted the CCTV HD this pure market standards footsteps.

Standards with Chinese characteristics

Six indicators of the most important indicators of the impact of industrial display nerve." Yesterday, SKYWORTH executives in charge of marketing, said the six standards will have a great impact on TV production, as well as the corresponding marketing link.

The package in digital standard at the same time, pointed out: "in view of the current situation of related industries, to give the transition period to display the clarity index series of standards in the" digital TV LCD rear projection display general specification "6 standards on January 1, 2007 onwards."

The website has not announced yesterday the six key standard details. The reporter learned that, in the national standard of the MII, for flat-panel TV (plasma and LCD) high definition standard, using the concept of TV line, only the horizontal and vertical to 720 line television can be considered high-definition tv.

"This is a standard with Chinese characteristics." Hao Yabin, Deputy Secretary General of the China Video Industry Association, said that this is different from the European and American standards.

Manufacturers update marketing slogan

At present, the Chinese market has not been a manufacturer of television line standards as a marketing slogan for high-definition tv. Full HD, HD signal, 1080P and other concepts flooded the market.

In fact, the development of domestic high-definition television for the sector in 2008, 2008. Prior to the 2008 Olympic Games, the eastern region will be fully using high-definition digital format playback program source as standard, to 2015, will be fully stopped analog TV signal.

In the case of China's TV industry in the case of less than 100 yuan per color TV, high profit, high priced high-definition color TV, home appliance enterprises have become a strong driving force for growth".

This standard, TV manufacturers need to update their production lines, in particular, marketing slogan. "China's high-definition standards and other international high-definition standards, or appropriate." Haier group, said Zhai Yili, chief engineer of the Department of information products, want to achieve this standard is not easy, the market is currently a part of the so-called high-definition products are not up to this standard.

According to the standard, only the vertical and horizontal resolution of 720 lines of television is high-definition tv. Currently on the market of plasma TV in the physical resolution of the plasma screen, the majority of the mainstream 42 inch TV is 852 x 480, 1024 x 768, and almost all these TVs can not reach the national standard hd. Xiamen Overseas Chinese electronics China marketing headquarters said that the 720 line standard, will allow many domestic manufacturers rush.

CCTV HD alliance will be affected

By the end of 2005, CCTV's central digital TV Media Co. Ltd. (CDM) signed a marketing agreement with Panasonic, Matsushita, Hitachi, Hisense to become its partner, some "HDTV" three vendors will be marked with signs of CCTV HD partners ".

CCTV HD is the use of bundled programs, in the promotion process of high-definition TV and TV manufacturers to cooperate. Manufacturers need to pay 50 million yuan admission fee, and each sale of a high-definition TV, CCTV will pay the annual fee of $1440.

Shanghai Matsushita plasma display Co., Ltd. business minister stressed yesterday, Panasonic will continue to promote CCTV HD program with cctv.

The introduction of national standards, will inevitably have an impact on the standards of the market, if the CCTV HD alliance does not adjust, CCTV HD marketing efforts may be weakened." A domestic TV manufacturers executives pointed out that the introduction of CCTV HD standards, in the absence of national standards, in order to seize the high definition TV market and the market strategy. In order to CCTV HD certification mark, three companies pay a higher chip, which is entirely out of consideration for marketing, but the future risk.

Related reports

Ground transmission standards not yet determined

Newspaper reporter Ma Xiaofang from Guangzhou

"First Financial Daily" learned, the MII promulgated the "digital television receiving equipment terminology" and 25 industry standards are recommended standard. For terminology and test methods, interface, set-top box, machine card separation and display five aspects, including high-definition TV "digital television LCD rear projection display general specification" 6 standards will be implemented from January 1, 2007 onwards, the rest of the date of promulgation implementation.

The Ministry of information industry, radio and Television Department Bai people said, the government how to conform to the standards of product testing and certification is no argument, but the industry association will do this work, she pointed out that this standard is only recommended standards, rather than mandatory standards, not to say that do not meet the standards will not be listed, with "3C certification is different.

Reporters noted that the Ministry of information industry of digital TV industry standard released by the receiving device mainly relates to digital TV, which includes a set-top box and display terminal products, and set-top box and machine card separation mode standard accounted for a larger proportion in the.

"This does not mean that the government