OLED panel explosive growth

According to DisplaySearch released the latest quarter OLED (organic light emitting diode display panel) recently shipped the survey pointed out that the global OLED shipments in the third quarter of 2009, a record amount of $252 million, compared with the previous quarter growth of 31%; in addition, shipments reached 21 million 700 thousand, compared with the previous quarter growth of 19% (below).

Q1 '08~Q4' 09 OLED panel shipments and growth rates

Despite the poor economy of the industry have a certain impact, but due to increased demand for high-end mobile phone and intelligent mobile phone (Smart Phones) shipments growth, increase of AMOLED panel demand; while Samsung Telecom continued to actively promote the use of AMOLED mobile phone panel benefits, but also promote the consumer acceptance.

Taking AMOLED SMD as the main leading suppliers, manufacturers, both shipments or shipments are way ahead other manufacturers more to 73%; the third quarter SMD market share (with shipping amount) dominate the market; and RiTdisplay (Lai Bao Technology) with 12% market share in second. Another LG Display also announced 15 inch AMOLED TV in the 2009 quarter of third into the production stage.

DisplaySearch small size panel research director Hiroshi Hayase said: Although the mobile phone industry has been affected by the recession, but Samsung's marketing strategy has been the use of AMOLED high-end mobile phone demand pushed up the peak. He also pointed out that Samsung in 2010 will continue to maintain the leading position in the mobile phone display.

2009 third quarter OLED by vendor (including AMOLED and PMOLED) shipments market share

Compared with AMOLED both shipments and shipments growth, PMOLED in 2008 to 2009 years and no growth, mainly because of the high order intelligent mobile phone and mobile phone using PMOLED flip the market transformation is not successful. Nevertheless, PMOLED on demand for Mercedes Benz and Lexus use increased; in the third quarter shipment situation, 427 thousand shipments of PMOLED in the field of automotive applications, compared with the previous quarter growth of 19%, and compared to the same period last year growth of 22%.

In the third quarter of 2009, we saw the OLED industry of several major integration events, such as Eastman Kodak Co. OLED will display business sold LG Electronics (Qun Chuang), and InnoLux combined CMO (CMO) and TPO (TPO), including the OLED manufacturing. (main data source: DisplaySearch)

OLED small auditorium: OLED display technology is mainly based on different types of drive, divided into passive drive OLED (PM-OLED) and active drive OLED (AM-OLED) two. Compared with PM-OLED, AM-OLED has more advantages: AM-OLED prepared by TFT (thin film transistor) graphics display substrate so as to obtain the backplane, display capacity, display quality, longer life and better more, it can realize OLED TV display.

In terms of energy saving, AM-OLED shows remarkable advantages, 29 inch CRT TV's power consumption is about 100 watts, 40 inch TFT-LCD LCD TV power consumption of about 200 watts, 50 inch PDP power consumption of 500 watts or more, and a 40 inch AM-OLED TV, power consumption of 100 watts or less, but because is self luminous, the actual power consumption will be lower.