Zhongshan Daily: next year, LED TV or large-scale price cuts

Reporter recently visited the Zhongshan City home appliance store to see after SKYWORTH, Hisense and other domestic brands have launched LED LCD TV in the near future, the Japanese brands SHARP also launched 4 LX710A LED TV series and 8 new LCD TV on Friday. Color TV market, the emergence of foreign LED and domestic LED TV two camps tit for tat competition. Insiders predict that next year, LED TV will have a large-scale price trend.

Chinese and foreign brands - why have betting LED TV

With the end of the year-end arrival, with signs of recovery in the domestic economy and clarity, LCD TV sales home appliance stores up, attracting major TV brands at the end of the market force. Unlike in previous years, this time the brand will be competing to invest in LED backlight LCD TV (LED TV).

SHARP Trading (Chinese) Limited company director Sakai Ko told reporters in a telephone interview, said, SHARP's new push 12 new goals at the end of the market. January to 2010, the proportion of SHARP TV listed in China will account for 50% of the entire SHARP LCD TV LED.

Reporters observed that, as of now, Japan and South Korea LED TV camp including SHARP, Samsung and LG, SONY and other major foreign brands, has been formed, led by SKYWORTH, Hisense, TCL and Changhong, the domestic LED TV in the home appliance stores on cAMP formation against. Obviously, the domestic LED TV market will become a new profit competition between domestic and foreign brands.

Why Chinese and foreign TV brands are glued to the LED TV market? China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo believes that in 2010 China's flat-panel TV competition is the energy saving effect of LED TV competition. Compared with the traditional LCD TV has a slim, environmental protection and energy saving advantages of LED TV, has become a magic weapon to regain the market Chinese foreign brands.

The Agency predicted that in 2010 the global LED TV will reach 4 million units in 2014, the global LED will exceed 120 million units in 2010, Chinese LED market share will reach 15%. Survey shows that the current concern for consumers LED TV has been as high as 75%, a year to prepare the proportion of consumers to buy LED TV is 34%.

In the fierce competition will bring a massive decline in price

Zhongshan Su Ning believes that since 2008, domestic brands benefit from the country launched the "home appliances to the countryside", "energy-saving products subsidies", "home appliances to the old in the new" policy, but also reflected in the technical innovation, the market share of domestic brands increased, while foreign TV companies in China overall market share has drop. From the current SHARP and other foreign brands have offensive LED TV market, it is not difficult to see that foreign brands want to snatch the China LED TV TV market. This also means that the Chinese and foreign TV brands in the face of the LED TV market has begun, next year will enter the new stage of the popularization of LED TV products.

The industry also predicted that in the future of the LED TV market, the price is still the most important brand to seize the market. Currently, 42 inches, 46 inches of domestic brands LED TV minimum price of $7900 - $10 thousand, while foreign brands with the size of LED TV price is nearly 20 thousand yuan, much higher than domestic brands. This also means that domestic brands have a price advantage to seize the opportunity LED tv. If the foreign brands to follow up the price war, then the future of the LED TV market will have a massive decline in space, consumers will therefore get more choices and affordable space. A domestic brand Zhongshan branch responsible person is considered.