PHILPS lighting Fashion Museum in Shanghai

Most of the curtain rises, graceful dancing butterfly, the brilliant light flow with sweet music...... The morning of March 25th, PHILPS lighting lighting Fashion Museum unveiled in Meikailong Wenshui Road, energy saving and financial art in a PHILPS fashion lighting here gorgeous debut.

PHILPS lighting in China opened the first fashion lighting brand stores, representing PHILPS as the world's leading lighting market leaders in the channel innovation and lighting products experience shopping the latest achievements. The new design concept is based on a profound understanding of the Chinese consumer "home" for Chinese consumers to create a "touch" the world's advanced lighting design and technology fashion platform. Here the appearance of fashion from the European lighting, lamps and Home Furnishing design concept, breaking the traditional impression of energy-saving lamp shape single concept, combined with energy saving and fashion the perfect fit, Home Furnishing decoration style, meet the era of personalized consumer tastes.

At the opening ceremony, the sand painting performance won the attention of the audience, fine sand in the performer's artistic inspiration under the sway, change out a wonderful picture. Subsequently, the light and shadow to lead the guests to enjoy the wonderful light and shadow modeling show, showing the spirit of PHILPS fashion lighting and vitality. The guests and consumers into the hall, a home, a complete simulation of the bedroom, living room, bathroom and other places lighting are simple lines and changeable color charming combination of lighting environment become Home Furnishing punchline. In addition, PHILPS LED magic light - LivingColors also attracted great attention from consumers, you can adjust the tone and brightness, 16 million kinds of light for home life to add more fun and arbitrary atmosphere.

It is reported that PHILPS will have over 3 stores opened in Shanghai and Jiangsu; next month, 12 stores in Beijing, Zhejiang, Shandong, Guangdong and other provinces and cities to "blossom", by the end of this year, this channel will reach the size of 60 stores, covering most of the 1 class city. In addition to these direct management and supply by PHILPS brand stores, and now PHILPS is still in the 1,2 class city has 800 stores in the store, which will expand to the end of this year to 1200. And these figures will continue to rewrite in 2010: when PHILPS will open 200 more stores in more than two cities, while the store shop will reach the size of the synchronization of 1500.

"The quality of life and the artistic quality of Chinese consumers are constantly improving," said CEOAllardBijlsma, a global consumer of PHILPS. PHILPS fashion lighting, not only to meet the people's imagination for the home environment, but also for the Chinese lighting market to inject fresh vitality into the upgrade. Since the beginning of November, PHILPS lighting products are Home Furnishing full landing China market, our products have been fully recognized by the market. The establishment of fashion lighting Museum, on behalf of our new attempt in the channel expansion."

Life due to changes in light and shadow and become more colorful and beautiful, stylish PHILPS lighting museum not only opens up a new space shopping experience Home Furnishing lighting "one-stop", more light for people to save stylish fashion life.