Price war lighting enterprises how to open up the market?

In view of the changes in consumer habits and industry competition intensifies, many latecomers have implemented the swing the Internet strategy, but after a lot of inputs are almost always met with only the image of the sales confusion. It is understood that the majority of household lighting consumption accounted for about 10% of the renovation costs, and the proportion is still rising. Lighting enterprises to join the network marketing trend recently, the author learned from Yuan Guilin, the first half of this year, whether it is the platform for Taobao lighting sales shop, or to come with its professional.

The trend of network consumption of lamps and lanterns determines the future development direction of the lighting industry in the future two:

First, the lighting industry must establish a brand, know how to use new channels for brand communication and promote sales;

Two lighting products must be more and more creative, large-scale customization is the only way. To grasp these two trends, Internet marketing has become the focus of each lighting companies must focus on. In view of the changes in consumer habits and industry competition intensifies, many latecomers have implemented the swing the Internet strategy, but after a lot of inputs are almost always met with only the image of the sales confusion.

Lighting enterprises price war to open market?

It is understood that the majority of household lighting consumption accounted for about 10% of the renovation costs, and the proportion is still rising. Lighting enterprises to join the network marketing trend recently, the author learned from Yuan Guilin, the first half of this year, whether it is the Taobao platform lighting shop sales, or come to rely on their professional experience to build e-commerce channels, and even direct conditions invite the general agent of the enterprise online are two digit growth. And a lighting boss in Guangzhou also complained to the author: to the store to buy products consumers, 10 customers, at least there are 4 models in the copy. Copy code family is now the entity store selected models and brands, and then to the Internet Amoy products, the price ratio of three in order to benefit.

It is understood that the current terminal consumers believe that online shopping has the advantage of: lighting Lamps City is too large, go up too tired, online purchase of lighting lamps, a little mouse, Tamkang university. The effect of the purchase of lights on the display, popularity index can also be used as a reference. Sometimes need to take their own lights city, the purchase of lights on the home, convenient and quick. Online purchase lights, remove the intermediate links, greatly reducing the price of the product, but also can be more convenient than three, price transparency. In addition, Taobao sales of top selling lamps "specialist" has started to provide professional design, corresponding at the same time, can also according to the owners of the budget, formulate the appropriate service. For example, a set of three bedroom lighting budget is 3000 yuan, will provide consumers with online shopping businesses according to the Home Furnishing photos, a combination of the living room, bedroom, kitchen, restaurant and other space full set of lighting products, lighting accessories and achieve the best effect within the budget.