Today, the trend of the era of retail stores gradually emerged from the era of LED lighting how far the arrival?

Specific to the LED industry, compared to many traditional industries, LED industry started late, but the pace of development should not be underestimated. According to the national development and Reform Commission statistics show that China's LED lighting chip, packaging and application value of the ratio of 1: 9: 22, the upstream package of nearly 70 enterprises, more than 1000 enterprises, more than 3000 enterprises downstream applications, LED lighting industry downstream is gathered, hot capital. Faced with such a vigorous development trend, if the channel construction. Generally speaking, when an industry to enter the stage of rapid development, the channel will also appear. Such as Home Furnishing building materials industry in the growing and maturing stage, have been born Macalline, home, B&Q, Jimei, Home Furnishing star Home Furnishing and other large chain stores, such as the birth of professional stores, in turn to promote the development of building materials industry Home Furnishing towards a higher stage, so it is the same, the home appliance industry Gome and Suning, the two giants have also benefited the circulation of the rapid development in the electronics industry, and high standard stores also can promote the upgrade of industry and market.

Specific to the LED industry, compared to many traditional industries, LED industry started late, but the pace of development should not be underestimated. According to the national development and Reform Commission statistics show that China's LED lighting chip, packaging and application value of the ratio of 1: 9: 22, the upstream package of nearly 70 enterprises, more than 1000 enterprises, more than 3000 enterprises downstream applications, LED lighting industry downstream is gathered, hot capital. Faced with such a booming trend, if the channel construction can not keep up with the pace of industrial expansion, is bound to affect the pace of development of the industry as a whole. The development and the fact that China's LED market started really behind the industry, the market level is far behind the international level, some industry insiders to the "LED" market reporters, he saw LED products in the supermarket have been everywhere in Japan to study, and LED products in China are still in the "road economy era", namely the hybrid in the traditional lighting market or street shops.

Today, the trend of the era of the store gradually show how far away from the era of LED lighting market

Embarrassing situation: the continuation of the "road economy era" in Guzhen lighting as an example, as everyone knows, Zhongshan Ancient Town is the base of the old lighting industry cluster, known as the "China lighting capital", according to incomplete statistics, the current registration of Guzhen lighting companies registered has more than 10000, "ten lights are not sufficient to describe the ancient town of The Strip" the grand lighting. But apart from the surface of the deep is completely unmasked, scenery, such a large number of enterprises, so intensive industry layout, brand enterprise proportion is less than 10%, influential in the minds of consumers of the Volkswagen brand is very few. So, what is the cause of dystocia in Guzhen Lighting "big"? The reporter interviewed found the first feeling of Guzhen lighting market gives is lively, heavy traffic, one can see People are hurrying to and fro., multiple merchants live trading scene, because the street lighting is still followed the "road economy" era -- A space approach factory sublease, customers often go by several sub tenants around, and occasionally heard several loud cries and cries, the retail products are very casual Chen Fang in the clouds on the shelves, and even some products directly piled on the floor quality uneven in quality varieties of dragons and fishes jumbled together. The reporters feel that in such a noisy, crowded environment, customers will not be easy to choose the products they want, but at the same time flat-share businesses face a few customers and competitors, directly increasing the price behavior, which is not conducive to healthy competition in the market environment to the enterprise brand image is all gone. The relative professional stores, "the traditional extensive management of road economy" under a can not avoid the limitations, including: product assessment, brand assessment, brand shopping guide, professional qualification, professional marketing, customer service and other services on display, delicate, and these factors are the indispensable component of the brand image however, Guzhen lighting has been still follow the traditional "road economy era", the lack of modern management method, designed and refined so on Guzhen Lighting "although wins in quantity, but difficult to win in this situation" is not hard to understand.

New trend: the trend of the times has become increasingly popular now, whether it is the needs of urban construction, or consumer demand for the shopping environment, has spawned the birth of a high standard shopping mall. From the definition of "lighting stores" refers to the centralized sales place by more than a certain standard lighting store components, the industry used to call "lighting market", compared to the traditional "stall" market and street shops, stores are larger, higher grade, more beautiful environment planning, more scientific and more advanced management.