SONY will appear for the first time in 10 years of losses revitalization plan too gentle

October 3rd news, electronic and entertainment giant Sony Corp has launched a plan to restore profitability. SONY's chief executive, Howard Stringer, says his next battle is to convince sceptical investors that SONY's plan is feasible.

According to Howard Stringer website reported that SONY in Tokyo announced a plan to repeat, asked SONY to cut 10 thousand employees, sold more than $1 billion in assets, and reduce or cancel the electronic sector losses.

Stringer said at a news conference on Friday (September 30th) that we need to convince investors that we can achieve these goals and that we are serious about achieving these goals.

After Panasonic Industrial Company is the world's second largest consumer electronics maker SONY in September 22nd predicted that by March next year in the fiscal year, SONY's operating profit loss of 20 billion yen ($170 million). And in July of this year, SONY forecast profit of 30 billion yen (about $260 million). The loss will be SONY's first loss in 10 years.

Analysts said SONY's plan is too gentle and lack of prominent features. Analysts said invented the Trinitron TV and SONY Walkman music player in the revitalization plan not surprising things, and did not point out which products SONY will promote future growth after losing to rival Apple and SHARP.

Investors are disappointed with SONY's stock market performance. The price of SONY's shares on the New York stock exchange has fallen by 8% since September 22nd. On Friday, SONY shares closed at $33.19, down 19 cents.

At the same time, SONY President Ryoji Chubachi reiterated that he believes that in the next generation of DVD format competition, SONY's Blu ray format will defeat the Toshiba support HD DVD format, the victory of the struggle.