Secret lighting enterprises to break through the market Trilogy (three)

Three, to maintain a stable period

If you are successful in the market places, do not get too happy, because you can squeeze the market share of others, others can also put your market share grab past. Therefore, the short-term success can not be called success, to maintain the stability of the market and continue to be the truth.

So how to maintain the stability of the market?

(1) product life cycle

The most critical factor determining the product life cycle is the price. Products want to survive in a market longer, it is necessary to stabilize the price at a level. With the products entering the market increasingly long time, consumer awareness is more and more high, the market price will appear Cuanhuo arbitrary behavior. It depends on the enterprises and dealers together to control, we must first weigh heavily on this kind of abnormal phenomenon, can not contribute to its arrogance; secondly should put all promotional activities in a stable level, not the price, that market turmoil. The more stable prices, the more confidence can be established to the terminal, the product life cycle can be extended.

(2) wary of competing products back

Good market share. Sure you don't want to let the enterprise market share submissively. Competing products brought about by the pressure is self-evident, so in this period enterprises should be vigilant from two aspects:

The competitive action: always pay attention to competing products prices, profits, distribution policy, promotional activities, promotional activities, prevent competing products through its own changes to seize the market.

The company itself: to ensure a stable market share, the need for continued investment, product structure, promotion, timely and effective, but also concerned about the dealer, terminal and consumer feedback. To support dealer profits and enough, make every effort to ensure that dealers in the process of cooperation; to ensure the terminal terminal enough confidence, actively cooperate in the sales process; give consumers enough benefits and trust, to ensure that consumers purchase, most willing to steady.

(3) substitution of new products

The old product always has the end of the day, when it is time to make up, it is too late. Therefore, when the product has been in the mature period, we must start the development of new products, available. Of course, there is a new product as a substitute for the existence of the product, the short term can not reflect the advantages, but the long-term role of the product must play a role in updating. New products and old products will be different, but also to have a certain commonality in consumer demand.

(4) the maintenance of dealers

Or that sentence: different markets, dealers are the key. Enterprises in order to maintain a good relationship with the dealer for a long time, it is necessary to give enough attention to dealers. Today's dealers, not only the requirements of profit, dealers are also in the direction of the company's management to develop. As the enterprise, should provide adequate resources for the training of distributors, dealers make a more in-depth understanding of corporate culture, brand operation strategy, with the manufacturers to better carry out the work; enterprises should also give enough support to the dealer management, dealer has more occupation of the team, let the dealer more system. After the completion of the business requirements of the dealer, the enterprise must give the dealer enough incentives to ensure the long-term stability of cooperation.